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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT . International Information/ Promtion at CIT. Message Target Audiences Methods. International Information/Promotion at CIT .

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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy

Thursday 9th December 2010

International/Erasmus Promotion at CIT

international information promtion at cit
International Information/Promtionat CIT
  • Message
  • Target Audiences
  • Methods
international information promotion at cit
International Information/Promotion at CIT

Message(s):

  • Promotion of international / Erasmus mobility & networking opportunities
  • Practical information
  • Dissemination of “Erasmus Success Stories” and “value-added” benefits of international cooperation and mobility
international information promotion at cit1
International Information/Promotion at CIT

Target audiences:

  • Prospective incoming students
  • Outgoing students
  • CIT staff
  • Partner institutions
  • Outside agencies/ stakeholders
  • General public
international information promotion at cit2
International Information/Promotion at CIT

Target audience # 1:

Incoming Erasmus Students

  • LLP Erasmus promotion at home institution
  • Erasmus alumni
  • Partner Fairs/International Staff Weeks
  • Visiting CIT students
  • Visiting CIT lecturers
  • CIT website: http://www.cit.ie/erasmus
international information promotion at cit3
International Information/Promotion at CIT

Target Audience # 2

Outgoing Erasmus Students:

  • Visiting exchange students
  • Visiting teachers from partner institutions
  • Former Erasmus participants: students/staff
  • International Students’ Society
  • ExpliCIT Students’ Union magazine
  • CIT website: http://www.cit.ie/erasmus
international information promotion at cit4
International Information/Promotion at CIT

Target Audience # 3

Outgoing CIT Staff:

  • Staff Intranet
  • Visiting teachers from partner institutions
  • CIT lecturing staff who have previously visited partner institutions
  • CIT magazine: Learning City
international information promotion at cit5
International Information/Promotion at CIT

Target Audience # 4

Erasmus Partner institutions:

  • CIT website
  • International office
  • Visiting Lecturers from CIT
  • Visiting Students
  • CIT magazine: Learning City
international information promotion at cit6
International Information/Promotion at CIT

Target Audience # 5

External / Stakeholder organisations (e.g. HETAC, NA, …..)

  • CIT magazine: The Learning City
  • CIT website: http://www.cit.ie
  • Programmatic Review submissions
  • Research funding submissions
  • Annual Reports
international information promotion at cit7
International Information/Promotion at CIT

Target Audience # 6

General Public

  • Media coverage
  • The Learning City (CIT Alumni)
  • CIT Prospectus / course leaflets
  • Annual Reports
  • CIT website
international information promotion at cit8
International Information/Promotion at CIT

Communication Tools

Current (Conventional):

  • Print - The Learning City, ExpliCIT, brochures
  • Media
  • Website
  • Promotional videos
  • Fairs / networking meetings
international information promotion at cit9
International Information/Promotion at CIT

How we reach these target audiences…

international information promotion at cit11
International Information/Promotion at CIT
  • The Learning City

CIT magazine

international information promotion at cit13
International Information/Promotion at CIT

The Learning City

(December 2010)

international information promotion at cit14
International Information/Promotion at CIT

The Learning City

Conor Moynihan’s Erasmus exchange to BlekingeTekniskaHogskola (BTH), Karlskrona, Sweden

international information promotion at cit17
International Information/Promotion at CIT
  • Public Relations Press & Media Coverage
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CIT Website

www.cit.ie/erasmus

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Student Blogs

www.jackhiggins.ie/finland

international information promotion at cit22
International Information/Promotion at CIT
  • New Media: Promotional Video/Youtube
international information promotion at cit23
International Information/Promotion at CIT

Future opportunities:

  • New Media:
    • Erasmus Facebook
    • Erasmus IP Network (example)
  • CIT Staff Intranet
innovative ideas
Innovative Ideas

Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ]

by University Network of the European Capitals of Culture