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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy

Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT . International Information/ Promtion at CIT. Message Target Audiences Methods. International Information/Promotion at CIT .

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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy

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  1. Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT

  2. International Information/Promtionat CIT • Message • Target Audiences • Methods

  3. International Information/Promotion at CIT Message(s): • Promotion of international / Erasmus mobility & networking opportunities • Practical information • Dissemination of “Erasmus Success Stories” and “value-added” benefits of international cooperation and mobility

  4. International Information/Promotion at CIT Target audiences: • Prospective incoming students • Outgoing students • CIT staff • Partner institutions • Outside agencies/ stakeholders • General public

  5. International Information/Promotion at CIT Target audience # 1: Incoming Erasmus Students • LLP Erasmus promotion at home institution • Erasmus alumni • Partner Fairs/International Staff Weeks • Visiting CIT students • Visiting CIT lecturers • CIT website: http://www.cit.ie/erasmus

  6. International Information/Promotion at CIT Target Audience # 2 Outgoing Erasmus Students: • Visiting exchange students • Visiting teachers from partner institutions • Former Erasmus participants: students/staff • International Students’ Society • ExpliCIT Students’ Union magazine • CIT website: http://www.cit.ie/erasmus

  7. International Information/Promotion at CIT Target Audience # 3 Outgoing CIT Staff: • Staff Intranet • Visiting teachers from partner institutions • CIT lecturing staff who have previously visited partner institutions • CIT magazine: Learning City

  8. International Information/Promotion at CIT Target Audience # 4 Erasmus Partner institutions: • CIT website • International office • Visiting Lecturers from CIT • Visiting Students • CIT magazine: Learning City

  9. International Information/Promotion at CIT Target Audience # 5 External / Stakeholder organisations (e.g. HETAC, NA, …..) • CIT magazine: The Learning City • CIT website: http://www.cit.ie • Programmatic Review submissions • Research funding submissions • Annual Reports

  10. International Information/Promotion at CIT Target Audience # 6 General Public • Media coverage • The Learning City (CIT Alumni) • CIT Prospectus / course leaflets • Annual Reports • CIT website

  11. International Information/Promotion at CIT Communication Tools Current (Conventional): • Print - The Learning City, ExpliCIT, brochures • Media • Website • Promotional videos • Fairs / networking meetings

  12. International Information/Promotion at CIT How we reach these target audiences…

  13. International Information/Promotion at CIT Examples….

  14. International Information/Promotion at CIT • The Learning City CIT magazine

  15. International Information/Promotion at CIT The Learning City

  16. International Information/Promotion at CIT The Learning City (December 2010)

  17. International Information/Promotion at CIT The Learning City Conor Moynihan’s Erasmus exchange to BlekingeTekniskaHogskola (BTH), Karlskrona, Sweden

  18. International Information/Promotion at CIT The Learning City

  19. The Learning City

  20. International Information/Promotion at CIT CIT Students Union Magazine

  21. International Information/Promotion at CIT • Public Relations Press & Media Coverage

  22. The Irish Times Magazine

  23. The Evening Echo

  24. International Information/Promotion at CIT • Erasmus Brochure

  25. International Info/Promo at CIT

  26. International Information/Promotion at CIT • New Media

  27. International Information/Promotion at CIT • New Media: CIT Website

  28. CIT Website www.cit.ie/erasmus

  29. International Information/Promotion at CIT • New Media: Student Blogs

  30. Student Blogs www.jackhiggins.ie/finland

  31. International Information/Promotion at CIT • New Media: Promotional Video/Youtube

  32. Promotional Video/Youtube

  33. International Information/Promotion at CIT Future opportunities: • New Media: • Erasmus Facebook • Erasmus IP Network (example) • CIT Staff Intranet

  34. Innovative Ideas Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ] by University Network of the European Capitals of Culture

  35. International Information/Promotion at CIT

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