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Third Wall Theatre Company

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Presentation Transcript

  1. Third Wall Theatre Company

  2. Outline • Where Third Wall is • Audience, strengths, weaknesses • Strategy for marketing The Misanthrope • E-mail lists, media, time of year • Tactics • Event, print, radio, television, partnerships

  3. Where Third Wall is • Audience • Females, professionals, 45-59 • Challenges • Political climate • Technological climate • Strength • Communication • Weakness • Time

  4. Key Strategic Directions • Improve communication with audience • Media coverage • Market the play • Increase ticket sales • Maximize theatre location • Partnerships with other businesses

  5. Membership Benefits • Unique offers • Free giveaways • The experience of theatre • Dynamic benefits

  6. Membership Appreciation Night • Will directly reach target audience • Offer guests food, beverages and sneak peek at upcoming production • Buy tickets, memberships or donate money • Molière as master of ceremony

  7. Print Media Options • Newspapers • Press releases • Magazines • Posters • Brochures and handbills

  8. Newspapers • Ottawa Citizen • Young urban professionals • High disposable incomes • Living in or around Ottawa area • Xpress • Those interested in cultural events • Young adults • The Gazette • E-newsletter circulated by the paper

  9. Press Releases • Released prior to important printing deadlines • Streamlined • Attention grabbing headlines • Newsworthy elements • Contact information

  10. Magazines • Ottawa City Life • Ottawa Life • Where

  11. Posters • Targets female theatre goers, 45-59 • Targets downtown residents, including those in area of University of Ottawa campus • April 26 to May 10

  12. Bus Advertising • Highly visible • High volume • Take one cards

  13. Brochures • Permanent record of information • In colour, double-sided, with all relevant information • Third Wall logo and contact information • Description of play • Theatre location and map • Logos of sponsors or partners • Coupons

  14. Handbills • Handed out on or around U of O campus • Targets individuals that live in area • Includes: • Colourful image • Third Wall’s logo and contact information • Web site address • Maps to the theatre

  15. Radio • Four 15 second commercials • Starting May 2, 2004 on Majic 100 and 580 CFRA • Broadcast between 6am and 1am

  16. Television • Medium for the masses • 14 commercial spots over a two-week period, May 5-19 • 30 seconds for the Dr. Phil crowd • Cost: $20, 500

  17. Partnerships • Short performances in Major Hill’s Park • 3 Tulip Festival weekends in May • Add Tulip Festival logo to promotional material

  18. Conclusion • Jen • Memberships • Candace • Press release • Print ads • Kathryn • Broadcast ads • Alexa • Partnerships