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Globalization and Entertainment

Globalization and Entertainment. Samantha Santa Maria Entertainment Editor The Clarion-Ledger. Overview. Overview. Globalization or fragmentation? Tailored content Delivery platforms. Globalization or fragmentation?. Demassification Diversity of Southeast Asia --> challenges

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Globalization and Entertainment

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  1. Globalization and Entertainment Samantha Santa Maria Entertainment Editor The Clarion-Ledger

  2. Overview

  3. Overview • Globalization or fragmentation? • Tailored content • Delivery platforms

  4. Globalization or fragmentation? • Demassification • Diversity of Southeast Asia --> challenges • No magic bullet

  5. Tailored content • Singapore: Movies, music, sports • Hong Kong: Horse racing, Canto-pop • Philippines: Poetry, political commentary, early form of blogging • Bali: Tourist vs. resident? Answer: BOOZE

  6. Delivery platforms • Syndication

  7. Delivery platforms • Cell phones • PDAs (AvantGo)

  8. Delivery platforms • Airlines

  9. Why should you care? • Declining readership • Elusive 18-34 year-old (esp. 18-24) • Asia 3-5 years ago = U.S. NOW

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