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Journalism Today Chapter 1 Traditional Media Traditional media make a strong industry. More attention is being paid to the Internet to gain and maintain new audiences. Although circulation declined for many newspapers, they are still read by 124 million people.

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traditional media
Traditional Media
  • Traditional media make a strong industry.
  • More attention is being paid to the Internet to gain and maintain new audiences.
  • Although circulation declined for many newspapers, they are still read by 124 million people.
  • Papers are embracing the Internet and are competing with broadcast sites for breaking news.
slide3
News magazines are also looking for ways to maintain and compete.
  • Radio is going digital, satellite and is available as recordings for iPods and iPhones.
  • More people are taking control of their own access to what news they want.
  • This can be good and bad.
  • New technology helps fragment culture and avoid opposing views.
convergence
Convergence
  • Coming together from different directions.
  • Coming together on different formats.
  • Media General has 25 daily newspapers and 23 broadcast television stations.
  • Advance Publications owns 26 daily and 11 weekly newspapers, 22 magazines and 11 state-wide Internet sites.
  • Proponents of convergence say it allows reporting in greater depth.
slide5
Opponents see convergence as a convenient way to remarket traditional shallow coverage.
  • Because the same editors are involved in converging formats, there is less diversity of ideas.
  • With less competition, there will be less initiative to increase quality or strive for excellence.
  • Cross-promotion of entertainment products is disguised as news.
digital journalism
Digital Journalism
  • Some authorities say nearly 330 million people actively use the Internet and more than a billion use it occasionally.
  • Not all of these folks are looking for news.
  • Music, multimedia, blogs, MySpace, Facebook and YouTube are good examples of what younger Internet users want.
  • One good thing is that digital technology is making us more local with our news.
slide7
Reporters are filing their stories directly to the Internet from laptops with WiFi.
  • Reporters are carrying digital cameras capable of still and video capture.
  • Photograph slideshows and videos can be uploaded to breaking news blogs from a LAN, WAN or Wireless connection.
  • In some cases, audio, including recorded music and interviews, are processed and uploaded by the reporter.
citizen journalism
Citizen Journalism
  • All of the technologies mentioned for reporting are available to the general public.
  • Television stations and now some newspapers are giving the general public authority to upload news to their online products.
  • MySpace, Facebook and YouTube helps citizens learn the technology required to do this.
slide9
This type of access is called “crowd sourcing” or “user-generated content.”
  • Local news sites operating outside corporate media outlets are called “citizen media sites.”
  • Nearly 1,000 such sites exist.
  • The philosophy behind this product is that it provides unique local content, dialog, extended local news and community connectedness.
training 21 st century journalists
Training 21st Century Journalists
  • Good reporting is always first priority.
  • The most essential tools for a journalist are dependent on mind and heart, not technology.
  • Technology is changing so quickly, training is sometimes obsolete in a year.
  • Journalists should be trained in critical thinking, news judgment and writing.
  • This transfers to all technological formats.