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Give Your Image Impact. Contoso, Ltd. Strategies for Success. About Contoso, Ltd Your corporate image Know your media The three R’s of media planning Your public relations budget Media plan Relationships Planning for the future Contoso success stories. About Contoso, Ltd.

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Presentation Transcript
strategies for success
Strategies for Success
  • About Contoso, Ltd
  • Your corporate image
  • Know your media
  • The three R’s of media planning
  • Your public relations budget
  • Media plan
  • Relationships
  • Planning for the future
  • Contoso success stories
your corporate image
Your Corporate Image
  • Contoso and you
    • How Contoso will develop and strengthen your company’s image
    • Strategies for maintaining a presence
  • Positive spin
    • Defining “spin”
    • Creating a strong impression
know your media
Know Your Media
  • Television
  • Radio
  • Print
  • Outdoor
  • Video
  • Internet
the three r s of media planning
The Three R’s of Media Planning

Research

Recognition

Relax

Media types are listed on slide 5.

media plan
Media Plan
  • Creation
  • Production
  • Implementation
relationships

Local

Political

Your Company

Environmental

National

Relationships

It is worth it to create community relationships on several levels.

planning for the future
Planning for the Future
  • What’s in store for tomorrow?
  • What’s in store for next year?
satisfied customers
Satisfied Customers
  • “Contoso, Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors)
  • “Because of the hard work from our Contoso, Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)
contoso ltd
Contoso, Ltd

We bask in the glow of your image!