Give Your Image Impact Contoso, Ltd
Strategies for Success • About Contoso, Ltd • Your corporate image • Know your media • The three R’s of media planning • Your public relations budget • Media plan • Relationships • Planning for the future • Contoso success stories
Your Corporate Image • Contoso and you • How Contoso will develop and strengthen your company’s image • Strategies for maintaining a presence • Positive spin • Defining “spin” • Creating a strong impression
Know Your Media • Television • Radio • Print • Outdoor • Video • Internet
The Three R’s of Media Planning Research Recognition Relax Media types are listed on slide 5.
Media Plan • Creation • Production • Implementation
Local Political Your Company Environmental National Relationships It is worth it to create community relationships on several levels.
Planning for the Future • What’s in store for tomorrow? • What’s in store for next year?
Satisfied Customers • “Contoso, Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors) • “Because of the hard work from our Contoso, Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)
Contoso, Ltd We bask in the glow of your image!