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Give Your Spa a Facial

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Discover how spas can leverage Facebook to connect with clients and grow their business. With over 250 million active users worldwide, Facebook is a vital marketing tool for spas aiming to engage fans and drive customer interactions. Learn the importance of sharing content, interacting with followers, and creating buzz through promotions and events. Utilize insights to track engagement and demographics to tailor your approach, ensuring measurable results. Join the conversation and enhance your spa's online community today!

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Give Your Spa a Facial

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  1. Give Your Spa a Facial Jennifer Steinhart Communications & PR Coordinator Glen Ivy Hot Springs SpaCorona, Calif.

  2. www.Facebook.com What is Facebook? • Social media network • Marketing tool with measurable results • A real-time customer service tool • User-generated content Why Should Spas Use Facebook? • Connect with fans, friends, and supporters online • Share content instantly • Interact with your fans • Create a forum for sharing • Word-of-mouth recommendations • Grow your fan/customer base (viral)

  3. A Facebook Page

  4. Why Facebook? Because “everyone’s” doing it… • Over 250 million active users worldwide • 120 million log on at least once a day • Fastest growing demographic is 35+ • Average user has 120 friends on Facebook • 8 million users become fans of Business Pages each day

  5. What can spas do on Facebook? Feed the Buzz: Share news, tips, trends, contests, promos, photos, videos, ideas, thoughts, events, polls, and links. Tip: Use the button on your website to make it easy for people to spread your message.

  6. Getting Started

  7. Measurable Results & Insights • Know how users interact with your page • Post Quality • Star rating • Fans Over Time • Statistics • Export reports

  8. Page Views

  9. Chart your progress

  10. Know your fans Total Fans / Unsubscribed Fans Fan Demographics: Male/Female, Age, Country, City, Language

  11. Advertising Steps: • Design • Target • Campaign & Pricing • Review

  12. Resources • Facebook Pages www.facebook.com/FacebookPages • Facebook Marketing Solutionswww.facebook.com/facebookmarketingsolutions

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