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Welcome to a London that never was. A London we all remember…. Londontown. A Fantasy-Driven Virtual World. Design Philosophy . Non-linear: A world that every member of the audience can enjoy in her own way at her own pace.

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Welcome to a London that never was...

A London we all remember…



A Fantasy-Driven Virtual World

design philosophy
Design Philosophy

Non-linear:A world that every member of the audience can enjoy in her own way at her own pace.

Narrative-driven: Everything the imagination can conjure is offered. Participants can choose to sample as much or as little of the story as they like, and still have a fulfilling experience.

design philosophy4
Design Philosophy

Dynamic: A virtual world that is not indifferent to the accomplishments of its inhabitants, but encourages them to leave their marks on it in personal or public ways.

Responsive ongoing content: New stories and other content responsive to the audience; seeded and delivered organically without interruption to the world experience.

design philosophy5
Design Philosophy

Shallow learning curve: Experience with MMOs is not needed. You can move right in to Londontown.

Kitchen sink design: Appeals to the broadest spectrum of the mass market, including an online audience of millions currently untapped.

Convergence: Other media (TV, videogames, books, mobile phones etc.) will set content in the world built to each platform’s capabilities.

ongoing story
Ongoing Story
  • Non-linear storytelling
  • Overlapping story arcs
  • True multiplayer quests
  • Stories of all shapes and sizes (from personal errands to world-changing events)
  • NPCs both real and fictional, with lives of their own, who take an active role in the game story and become important parts of player-character identities
time stands still
Time Stands Still

1837 – Victoria has been crowned

1851 – The Great Exhibition has opened in Hyde Park

1855 – London parishes are organized into vestries

1858 – The "great stink" leads to the upgrading of the sewer system

1863 – The "underground," the world's first subway system, opens

1888 – Jack the Ripper terrorizes Whitechapel.

1892 – Construction begins on the Blackwall Tunnel under the Thames

Victoria will never die

real life figures
Real-Life Figures
  • Queen Victoria
  • Charles Dickens
  • Charles Darwin
  • Benjamin Disraeli
  • Nikola Tesla
  • Joseph Lister
  • Dr. David Livingstone
  • Karl Marx
  • Gregor Johann Mendel
  • Florence Nightingale
  • Jack the Ripper
fantasy figures
Fantasy Figures
  • Moriarty
  • Sherlock Holmes
  • Fu Manchu
  • Scrooge
  • Alice
  • Mowgli
  • Tess of the D’Ubervilles
  • Jonathan Harker
  • Dr. Jekyll
  • The Time Traveler
  • Dorothea Brooke
class system
Class System
  • Lower Class
      • Greatest freedom
      • Local exploration
      • Crafting
      • Upward mobility
  • Middle Class
      • Most career choices
      • Builders
      • Tradesmen & merchants
      • Mobility in any direction
  • Upper Class
      • Politics
      • Elegant lifestyle
      • Difficult advancement
      • Downward mobility

Booths from all over the world

  • Political debates
  • Explore the basement
  • Card games
  • Interesting characters
we want you
We Want YOU
  • Level & System Designers
  • Quest Writers
  • Victorian Era Researchers
  • Experimental Economists
  • Concept Artists
  • 3D Modelers
  • Animators
  • Database Designer
  • Programmers (with experience or interest in Gamebryo engine
join us
Join Us!
  • Contact Producer Phoebe (
  • Register for your department’s internship class
  • Attend weekly workshops and meetings
  • Party like it’s 1859!