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Advertisements WANT VS. NEED. What is a Want?. A WANT is something that you buy because you would like to have it. You do not require it to live. Can you give an example?. What is a Want?. Here are some examples of wants:. What is a NEED?.

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Advertisements want vs need

AdvertisementsWANT VS. NEED


Advertisements want vs need

What is a Want?

A WANT is something that you buy because you would like to have it. You do not require it to live.

Can you give an example?


Advertisements want vs need

What is a Want?

Here are some examples of wants:


Advertisements want vs need

What is a NEED?

A NEED is something that you require to live.

Can you give any examples?


Advertisements want vs need

What is a NEED?

Here are some examples of needs:


Advertisements want vs need

Vocabulary Words

Product

Target Audience

Sell

Commercial

Advertisement

Slogan


Advertisements want vs need

Answer the following questions...

product

1.The _______________ is the “thing” you are trying to sell.

2.The _______________ are the people that you want to buy your product.

3.A _________________ is a short advertisement on TV.

4.“Just do it” is a _____________ for NIKE.

5. Companies ___________products to make money.

6. An _________________ is seen on TV, radio, online, or in magazines.

target audience

commercial

slogan

sell

advertisement


Advertisements want vs need

Let’s talk about advertising…

Question #1

How many hours of TV do you watch in a week?

Did you know…

60 minutes of TV = Approximately 15-17 minutes of advertising

SO! If you watch 60 minutes of television a day, in 1 week you will have seen approximately 105 advertisements.


Advertisements want vs need

Let’s talk about advertising…

In 1 year….

You will have seen over 5460 advertisements. Multiply 5460 by how many years you’ve been watching TV and that’s…

A LOT OF ADVERTISING!

Me…

1 hour a day

for 20 years…that’s…109,200!!!



Advertisements want vs need

Writing an Analysis

1. What is the company’s name? ____________

2. What is the product? _______________

3. Who is the target audience? ______________

4. Is there a slogan? If yes, what is it? __________


Advertisements want vs need

Let’s make an “ad pitch”

  • An “ad pitch” is when a company “pitches” an idea for a new product to be made for people to buy. The product can be anything like a new car, a new toy, food or clothing.


Advertisements want vs need

“Ad Pitch”

1.) What is the name of your company?

Our company is called _______________.

2.) What is your product?

Our product is a _____________________.

3.) Name 3 uses for your product.

1.______________________________

2.______________________________

3.______________________________

4.) Who is the target audience (your customers)?

Our target audience is ___________ (children, teenagers, adults, elderly)


Advertisements want vs need

Products

  • Chopsticks

  • Glue stick

  • Stapler

  • Scissors

  • Box of staples

  • Comb

  • Post-it notes

  • Paperclip

  • USB link