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Still Trending: Twitter

Learn the latest best practices for using Twitter effectively, including engaging with followers, posting different types of media, utilizing hashtags and mentions, and the future of Twitter. Get your questions answered!

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Still Trending: Twitter

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  1. Still Trending: Twitter aSHLEYjEFCOAT April 7, 1:00 pm ET

  2. What We’re Covering • Current Twitter best practices • Twitter Ads • The future for Twitter • Questions and answers

  3. Current Twitter Best Practices Still Trending: Twitter

  4. Why Use Twitter? • Engagement, conversations and communities form the backbone of Twitter. • Twitter is an especially powerful tool for news organizations and reporters. • Fast and immediate communications make for an excellent tool during emergency situations. • Twitter makes for a great notification tool for your members.

  5. What to Post? • Post all kinds of media: • Videos – currently performing best! • Links • Photos • Question your followers using the poll tool. • Engage specific followers who tweet at you.

  6. There are 400 million tweets sent per day. Source: https://moz.com/beginners-guide-to-social-media/twitter

  7. When and How Much? • Most tweets have a lifetime of about one hour. • You can easily post 10 times a day without completely flooding your followers. • Spread out your tweets to have 30 – 40 minutes in between each one. • EXCEPTION: live-tweeting specific events, emergency situations, news events. • Use your analytics to judge best times for your audience!

  8. #hashtags • Create hashtags for programs, initiatives and events and advertise them in your other media. • Don’t spam a post with #nothing #but #hashtags. That’s pretty #annoying. • #LongHashtagsDontDoAnyoneAnyFavors • #No,YouCan’t use punctuation in a hashtag.

  9. @mentions • Mentions are a great way to get someone’s attention. • If you are @mentioning someone as the first part of your tweet, add a period (.) or other symbol to the beginning. Otherwise only that person and their followers will see the tweet. • Don’t tag a TON of people in a tweet – make multiple tweets or take a different approach.

  10. Periscope • Twitter’s owned live-stream video tool is free to use. • But we really haven’t seen as much response with it as we have with Facebook Live. • Works best for items with a LOT of talk – news, politics, etc.

  11. Twitter Ads Still Trending: Twitter

  12. Should I Spend Money on Twitter? • The short answer: yes, if you have money to spend. • Targeted audiences, goals-oriented, overall very cheap.

  13. Best Practices For Twitter Ads • Use multiple tweets, refreshing them often. • Target your audience as specifically as you can. • Use a hashtag in your tweet for better engagement results. • Be sure your website is set up for Cards to make sharing URLs more effective. • Use Twitter for Business – a VERY useful website for deciding what will work best for your campaign.

  14. The Future of Twitter Still Trending: twitter

  15. The Future of Twitter • Twitter requires some active attention right now, as after 10 years and declining usage numbers, they are looking to make many changes. • More video? We’re hoping to see more Periscope integration, and more from Vine. Video is king right now. • Longer tweets? Entirely possible that Twitter will have longer-form tweets in its future, which will change the game.

  16. Questions? Answers! Still Trending: Twitter aSHLEYjEFCOAT Ashley.Jefcoat@mpbonline.org

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