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Charlotte County 2013 Summer Tourism

Charlotte County 2013 Summer Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau. Research Data Services, Inc. December 5, 2013. Methodology. Visitor Profile Research. Data drawn from: Face-to-Face Surveys Post Visitation Email Surveys Reporting: Summer Season 2013

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Charlotte County 2013 Summer Tourism

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  1. Charlotte County2013 Summer Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. December 5, 2013

  2. Methodology

  3. Visitor Profile Research Data drawn from: Face-to-Face Surveys Post Visitation Email Surveys Reporting: Summer Season 2013 Sample distribution: 266 West County Visitor Surveys 499 Potential Visitor Surveys

  4. Visitor Profile Research Reporting Topics: Destination Branding and Attractors Sources of Travel Information Internet Usage for Travel Incidence of First Time Visits Transportation Modes Purpose of Trip Party Size, Composition, Length of Stay Travel Budget Visitor Demographics

  5. Visitation Trend Research Data drawn from: Inquiry Zip Codes Visitor Profile Survey Reporting: Summer Season 2013

  6. Flow of Visitor Expenditures START FINISH OutflowofFunds InflowofRevenues

  7. Summer SeasonApril – September 2013

  8. Key Visitor Metrics(Apr. – Sep. 2013)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

  9. Key Visitor Metrics(Apr. – Sep. 2013)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

  10. Visitor Origin Distribution (Apr. – Sep. 2013)

  11. Top Domestic DMA’s(Apr. – Sep. 2013)

  12. Smith Travel Research Occupancy

  13. Destination Choice Factors(Multiple Response)

  14. Purpose of Trip(Multiple Response)

  15. Types of Websites Consulted for Travel Information (Multiple Response)

  16. Booked on the Internet for Trip (Prompted)

  17. Charlotte Messaging

  18. How Visitors Travel to Charlotte

  19. Airports Deplaned(Visitors who flew)

  20. Repeat Charlotte County Visitation 2.7%of visitors are visiting Florida for the first time.

  21. How First Learn About Charlotte (Multiple Response)

  22. Party Composition (Multiple Response)

  23. Activities Enjoyed in Area(Multiple Response)

  24. Satisfaction/Plan to Return 89.4%of West Charlotte visitors plan to return to the area.

  25. Demographics

  26. Charlotte Comments Rent a golf cart at the marina, cruise around the island, visit the beaches, lighthouse and restaurants and Loose Caboose for some ice cream. Lovely weather. Need more parking spaces. Beautiful beach. Lifeguards would be nice. Beautiful and tranquil. The most relaxing vacations ever taken among the nicest people I've ever met. Nice clean water, great golfing, good restaurants. Everything is so close. Don’t have to drive far. Great food and lots to do. Good secret, great fishing, reasonable prices for rentals. Wonderful and hot. We want to package it up and take it home to England. Even if it rains there is still plenty to do. Relaxing old style Florida. It is dead during the off season! The area is beautiful but lacks cultural opportunities.

  27. Charlotte Comments

  28. Thank You!!

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