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Citrus County Tourism Fall 2013

This report provides an in-depth analysis of Citrus County's tourism metrics from September to December 2013. Key findings include a significant increase in overnight visitors and a rise in lodging occupancy rates. Visitors' demographics show that 75% had reservations prior to arrival, and 84.8% plan to return. The majority of visitors also explored other parts of Florida during their stay. This data underscores the importance of Citrus County as a travel destination and highlights effective communication strategies for attracting tourists.

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Citrus County Tourism Fall 2013

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  1. Citrus County Tourism Fall 2013 Presented to: Citrus County Tourist Development Council Research Data Services, Inc. March 17, 2014

  2. Economic Indicators

  3. Economic Uncertainty

  4. GDP

  5. Fall SeasonSeptember – December 2013

  6. Key Visitor Metrics(Sep – Dec. 2013)(Overnight Visitors Staying in Commercial Lodging) +4.5% +7.6% +7.6%

  7. Key Visitor Metrics(Sep – Dec 2013)(Overnight Visitors Staying in Commercial Lodging)

  8. Occupancy * 2012 STR update.

  9. Average Daily Rate (ADR) * 2012 STR update.

  10. Visitor Origin Distribution(Based on Lodging Property Responses Sep - Dec ‘13)

  11. Group/Transient(Based on Lodging Property Responses Sep – Dec ‘13)

  12. Information Sources Consulted to Plan Florida Travel (Multiple Response)

  13. Use Internet for Travel Information (Prompted)

  14. Citrus County Visitation

  15. Visitors Travel to Citrus

  16. Airports Deplaned(Visitors who flew)

  17. Purpose of Trip (Multiple Response)

  18. 2013 Multipoint Vacationers 68.5% of visitors are also visiting other places in Florida on this trip (Sep – Dec 2012: 72.8%). 31.5%of visitors are only visiting Citrus County on this trip (Sep – Dec 2012: 27.2%).

  19. Party Composition (Multiple Response)

  20. Have Lodging Reservations (2013)(Staying in Commercial Lodging) 75.0% of commercial accommodations visitors have lodging reservations before they arrive(Sep – Dec 2012: 68.4%).

  21. Citrus Messaging

  22. Satisfaction/Plan to Return 84.8%of visitors plan to return to the area.

  23. Demographics

  24. Thank You!!

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