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Front Office Property Management System (PMS). Chapter 4. The Four “Rs” of Front Office Information Management. FOMs could do an effective job if they understood: The desires of their guests The rooms and hotel services available for sale

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the four rs of front office information management
The Four “Rs” of Front Office Information Management
  • FOMs could do an effective job if they understood:
    • The desires of their guests
    • The rooms and hotel services available for sale
    • The price(s) to be charged for rooms and hotel services
    • The accounting and data management methods required for proper recordkeeping
the four rs of front office information management1
The Four “Rs” of Front Office Information Management
  • R1–Reservations Management

MLOS (Minimum Length of Stay): A designation that instructs reservationists to decline a reservation request from any guest who will not reserve a room for the minimum number of days allowed as predetermined by the hotel.

the four rs of front office information management2
The Four “Rs” of Front Office Information Management
  • R2–Rooms Management

The PMS must interface with many other data- and information-generating systems

    • Example: The front desk requires up-to-date information from the housekeeping department regarding clean/inspected guestrooms.
the four rs of front office information management3
The Four “Rs” of Front Office Information Management
  • R3–Revenue Management

The PMS helps forecast demand for the hotel’s rooms, allows FOMs to rapidly adjust room rates, and performs sophisticated mathematical calculations resulting in suggested RevPar maximization strategies.

the four rs of front office information management4
The Four “Rs” of Front Office Information Management
  • R4–Records and Accounts Management

The PMS can easily and quickly allow the front desk agent to establish, receive, and record the proper payment from each guest.

pms report development distribution and analysis
PMS Report Development, Distribution, and Analysis
  • PMS Report: A specific set of data or information taken from a hotel’s property management system.
    • Understanding past performance
    • Forecasting future performance
pms report development distribution and analysis1
PMS Report Development, Distribution, and Analysis
  • Advantages of precise guestroom sales forecasts:
    • Accurate revenue estimates
    • Better guest service because of improved staffing decisions
    • Lowered labor costs because employees can be more accurately scheduled according to productivity standards
    • Improved budgeting abilities
    • Increased operational efficiencies
    • Improved profit margins (revenues minus costs)
    • Maximized owner (shareholder) profits
reservations management data
Reservations Management Data
  • Guest information
  • Guest request information
rooms management data
Rooms Management Data
  • Room Status: The up-to-date (actual) condition (for example, occupied, vacant, dirty, and clean) of all the hotel’s individual guest rooms.
  • Room type
revenue management data
Revenue Management Data
  • Forecasting demand:

Booking Pace: Often shortened simply to “Pace,” this term refers to the amount of future demand for rooms.

  • Pricing inventory
records and accounts management
Records and Accounts Management
  • Records management
  • Accounts management:
    • Creates guest folios (bills)
    • Updates the hotel’s accounting records
selecting a pms
Selecting a PMS
  • Important characteristics to consider:
    • Reliability
    • Cost of operation
    • Ease of installation
    • Ease of use
    • Ease of interface integration
    • Maintenance requirements
    • Ease and frequency of upgrading & updating
    • Quality and availability of support services