How to design and marketing work together?

1. How to design and marketing work together? “To compete in the ever changing marketing sea, you need a good design as an anchor” www.thedesigntrip.com

2. Overview When creating a marketing campaign, a lot goes into preparation. Some of them are • Designing the objectives • Deciding about the promotion mix • Deciding about the promotional budget • Determining the campaign awareness • Which communication channels should be used www.thedesigntrip.com

3. Overview Cont.. • The promotion strategies in the marketing mix should be on point as the company a sale depends on the entire market plans. • However another important factor which should be taken into account is the designing of the marketing strategy. • So, the design should be kept in mind while thinking about the audiences and how they will react to a particular design. www.thedesigntrip.com

4. Role of design in marketing • Telling a unique story of a brand. • Which integrates a goal of a campaign • It build a good credibility • Makes the viewers realize about your brand • Drives the various conversions. www.thedesigntrip.com

5. Design is responsible for the conversion • The central idea behind designing a cohesive marketing plan is the kind of efforts and also the end result is the sales conversion. • Design is responsible for making your product visible • A good design will boost your overall marketing efforts and also establish a good brand strategy. www.thedesigntrip.com

6. Design creates a brand image • Your audience and potential clients can recognize between a good and a bad design. • If the design is bad it will ultimately not create the required impact and be a dampener. • If the design works then people will ultimately like the overall design and then create a brand image. www.thedesigntrip.com

7. Design plays a good role in delivering the message • A good message along with a good design is an essential element when it comes to any kind of visual representations. • You can also use telemarketing in this case and make sure that it reaches the right kind of people. www.thedesigntrip.com

8. Communication • Marketing in other words is also communication • It should have the right balance of text and graphic images. • Some times, due to lack of conversation the client doesn’t like your creative. • So, good conversation between designer and client increases a chance of good design www.thedesigntrip.com

9. Summary How will a good graphic design help the marketing efforts? • Generates new leads • Nurture the existing leads • A way of direct selling • Branding • Cross selling • A good way of generating referrals • Up selling and cross selling www.thedesigntrip.com

10. Contact Us The Design Trip Email:support@thedesigntrip.com Whats App:+91-7588460911 Visit: www.thedesigntrip.com www.thedesigntrip.com