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We have already entered the final quarter of 2017 and it will be an ideal opportunity to begin setting up our digital strategies for 2018. Businesses will be looking at their promoting and marketing endeavors over the previous year and making plans for 2018. Besides, it is extremely vital to take a look at the Search Engine Optimization (SEO) developments we have witnessed in 2016 and 2017 so we know where to head for the upcoming year. You must explore the top SEO Prediction for 2018 before you go off making plans to increase or scale back on your digital marketing efforts.

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10 SEO Prediction For 2018


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10 seo prediction for 2018

10 SEO Prediction For 2018

We have already entered the final quarter of 2017 and it will be an ideal

opportunity to begin setting up our digital strategies for 2018. Businesses will

be looking at their promoting and marketing endeavors over the previous

year and making plans for 2018. Besides, it is extremely vital to take a look at

the Search Engine Optimization (SEO) developments we have witnessed in

2016 and 2017 so we know where to head for the upcoming year. You must

explore the top SEO Prediction for 2018 before you go off making plans to

increase or scale back on your digital marketing efforts.

1. Accelerated Mobile Pages (AMP)

AMP, a project from Google and

Twitter designed to make fast

mobile pages, is the open

source initiative that enables

publishers to develop mobile-

optimized content. Most of the

features of a desktop site

become useless when it is

opened

in

a

providing an SEO boost to

AMP content will become very

significant for the publishers,

because a slow-loading site

affects Search engine results

page (SERP) rankings severely. While a fast-loading site enjoys better

visibility and reduces your bounce rate.

mobile.

So,

2 voice search will take over

2. Voice Search Will Take Over

It’s getting louder and louder. Voice

search is a quicker, hands-free

option where you use regular

spoken English to pose a question.

According to a study conducted by

Northstar

Research,

teenagers and 41% of adults are

already using voice search daily”,

and the figures are set to rise in the

future.

Besides,

improvements and upgrades have

cut

down

acknowledgment word blunder the

speech recognition word error rate

from 20% to 8%, which has

provided voice search more credibility. Also, short tail keywords will give way

to the long tail, conversational keywords as voice searches will in more and

more use natural phrases common in day to day conversation.

“55%

of

technological

the

discourse

3. In-Depth Content

The time has almost gone when

posting a 300 or 350 words

content and have it pull weight

in a Search engine results page.

These longer the post, for

example, 700 or 1000 words or

even more, the more likely it is

to rank on the search engine

result page. Longer articles are

being shared on social sites

more and more and engaging

readers for repeat visits, and at

last being viewed as more

competitive to Google, Yahoo,

and

other search

engines.

today more and more companies and or organization

Today, more and more companies and or organization are moving to toward

long-form content as word counts carrying more weight, particularly in long

form.

4. Local SEO

This has always been vital, but for 2018 it will be more important than ever.

Local search has very clear synergy

with voice search and mobile

search. The recent pigeon update

(from Google (Launched on July 24,

2014, for U.S) has more than

presented their commitment to

this aspect. And, the best way to

optimize for this trend is to ensure

your Google Map information is

current, create listings on local

directories as well as review sites

with

consistent

NAP

(Name,

Address,

Phone

Number)

information, and write content

optimized for local keywords.

Google now scrapes data from

mobile applications and displays

that information in search.

5. Schema Structured Data

Do you know why some of the websites get

thumbnails, stars, and prices under their

search listing? No, don't worry we will tell

you.

It

is

because

data. Structured

data can

directly to your web page’s HTML markup,

and help search engines generate rich

snippets, which are then shown in search

results. It is just a technique of tagging the

data in your web pages with schema

markup in order that search engines like

of

structured

be

added

google yahoo bing etc can better understand them

Google, Yahoo, Bing, etc., can better understand them.

6. Artificial Intelligence In SEO

Artificial

classified into 3-Categories: 1) Artificial

Narrow Intelligence (ANI) which refers

to a solitary thing, 2) Artificial General

Intelligence (AGI) where the AI can do

everything like a human and 3) Artificial

Super Intelligence (ASI) where the

performance of the AI is beyond a single

human’s capabilities. Search engines can

understand additional search queries

prone to happen after initial search

better and give best results for search

queries based on user engagement

metrics instead of whether complete

page optimization is finished with off-

page

and

on-page

intelligence

(AI)

can

be

tactics.

7. Visual Content Preference

Today, Visual Content is one of the most

powerful

communication

available to brands. Human brains process

visuals more efficiently and proficiently

than text alone, which makes visual

content more engaging, absorbing and

effective. These days, a large number of

people are not reading content on the web

but focusing on videos, pictures, and films.

That is why it is so vital for you to provide

your audience with such content, which

will awaken their interest instantly.

mediums

8 app marketing indexing

8. App Marketing & Indexing

As a marketer, mobile is an extremely powerful place for you to connect with

your audience and apps are now

a vital part of our daily micro-

moments, with people spending

an average of 30 hours every

month with them. Apps not only

help us to reach and engage

users anywhere but they also

provide useful insight into user

behavior and other data that you

can use to create more relevant

and valuable experiences for

your target audience. Do you

know 2015 witnessed a huge

increase in app launches and the

average time in the app too

leaped by 11 to 12%, suggesting

a

lengthy

and

frequent

interaction of people with apps?

And, the trend is set to continue

into this year and the upcoming

year 2018.

9. User Experience

Slower-loading

related to higher bounce rates, and

up to 45% of visitors are likely to

abandon a site if it loads longer

than5

seconds.

Mobile Pages pages can solve the

speed problem, thanks to the

"lighter" HTML and CSS they use.

Also, AMP content is cached in the

cloud as well as delivered from the

Google-hosted cached version rather

web

pages

are

But, Accelerated

than from your server amp pages load 30 times

than from your server, AMP pages load 30 times faster.

10. Mobile Penalty

Do you know Google is trying to put mobile

users first? Yes, it is. Google makes an

announcement

that

responsive

web

design

websites using responsive design deal with

slow load times, which have negative SEO

consequences, meaning your SEO ranking is

negatively impacted. There is a site speed

penalty for mobile, so it seems like Google

wants us to have a responsive website that

loads fast. You may see a drop in your

rankings if your site is misconfigured for

mobile users. Now that you have read it all

SEO prediction for 2018, do you agree?

What’s your opinion on these predictions?

you

should

(RWD).

use

Most

Contact Us: Sam Web Studio

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