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VODAFONE CASE STUDY

Vodafone Group Plc is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania.

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VODAFONE CASE STUDY

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  1. VODAFONE CASE STUDY

  2. OVERVIEW Vodafone Group Plc is a British multinational telecommunications company. Its registered office and global headquarters Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania. are in

  3. TIMELINE 1985 1987 1999 2000 2007 2013 The Vodafone analogue network was launched Vodafone is acknowledged as the largest mobile communication s company in the world. Vodafone completed its purchase of AirTouch Communications and changed its name to Vodafone Airtouch plc the Company reverted to its former name, Vodafone Group plc Vodafone entered into a title sponsorship deal with the McLaren Formula One team. Vodafone launches 4g networks

  4. S W O T Weaknesses Opportunities Threats Strengths Being a global brand, the company comes under constant vigilance from global authorities. Vodafone has to constantly fight for market share with competitors due to price wars Untapped rural market can be a huge potential for Vodafone Focus on MNP can help convert competitor customers to their network New entrant's low price offering affects Vodafone's margins Saturation point in getting new customers would eventually differentiate only on service Vodafone has a very high brand visibility and strong brand recall Strong advertising with ZooZoo concepts made Vodafone ads very popular

  5. Phone Number +61 364 132102 Contact Us Email Address Reach out to us for inquiries or comments. help@globalassignmenthelp.com.au Website www.globalassignmenthelp.com.au

  6. THANK YOU

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