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nike case study

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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nike case study

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  1. NIKE CASE STUDY

  2. OVERVIEW Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

  3. TIMELINE 1988 1971 First "JustDoIt" campaign launcheswithadfeaturing 80-year-oldrunningicon WalterStackrunningacross theGoldenGateBridge. 2004 Cuttingtieswith OnitsukaTiger (now Asics),BlueRibbon SportsbecomesNike Nikeacquires Conversefor $309 million Inc. 7 1 2 3 4 5 6 1964 2012 1979 1996 PhilKnightandBill Bowermanfound BlueRibbon Nikebecomesan officialsupplierfor NFLapparel. Nikeintroduces patented "Air" technologywith newTailwindshoe. NikesignsTiger Woods. Sports.

  4. SWOT ANALYSIS WEAKNESS STRENGTH Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Its swoosh symbol is easily recognized by everyone. Nike has captured approx. 31% of the global athletic footwear market. Poor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions. These issues include forced labor, child labor, low wages, and horrific working conditions that were deemed “unsafe”. Support we need to achieve this goal Support we need to achieve this goal OPPORTUNITIES THREAT Emerging Markets – Although Nike already has a presence in many foreign countries, there is still plenty of opportunities for Nike. This is because emerging markets like India, China, and Brazil are gradually flourishing. Trade Tensions – Nike depends on different markets across the world evidenced by the recent increase in its stocks rallied by an increase in sales in China. With China and the US as its biggest markets, a large chunk of Nike’s sales will be threatened if the trade tensions between the two giants escalate. Support we need to achieve this goal

  5. CONTACT US PhoneNumber +61364132102 EmailAddress help@globalassignmenthelp.com.au Website www.globalassignmenthelp.com.au

  6. Thank you!

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