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Arran Island Experience - Scotland's Gateway to Well-Being

Dramatic rugged hills meet gentle rolling glens, sandy beaches, outdoor activities, local products, traditional music, arts and crafts, geology, golf, castles, wildlife, and more on the Isle of Arran. A unique blend of history, nature, and activities await visitors seeking relaxation and adventure on this vibrant island. The brand exudes welcoming, friendly, indulgent, and expressive personality, offering an instant well-being escape.

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Arran Island Experience - Scotland's Gateway to Well-Being

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  1. Case Study Arran

  2. The Product • Dramatic rugged hills meets gentle rolling glens • Sandy Beaches • Outdoor activities (cycling, walking, sailing) • Range of local products • Traditional music • Arts and crafts • Geology • Golf • Castles and Gardens • Viking/Bronze Age history • Wet weather facilities • Wildlife /nature

  3. Facts & Symbols • An Island • Goat Fell • Brodick Castle • Arran Aromatics • Arran Produce • Lochranza Distillery • Robert the Bruce • Standing Stones • Holy Isle • 1hr Glasgow / Prestwick

  4. Facts & Symbols

  5. Current Target Markets • Private family holiday home market • Local Scottish Market – Edinburgh and Glasgow (Yorkshire) • 45+ Couples • Scottish Families • Central Belt Golfers • Younger outdoor active market • Big day trip market (Brodick specific)

  6. Potential Markets for Growth • Central belt – huge untapped potential • Northern English Family market • Prestwick • European Golfers • Scandinavian

  7. Values • Innovation • Professionalism • Pride • Integrity

  8. How the Brand Makes Me Feel? • Personally embraced • Refreshed • Invigorated • Rejuvenated • Enriched • Relaxed • Connected • “My Island”

  9. How the Brand Makes Me Look? • Visitor • Discerning • Knowledgeable • Adventurous • Individual • Confident • Place • Fun • Easy rural escape • Vibrant • Inspirational • Tradition meets funky

  10. What the product does for me • Island Experience – cross by ferry • Scotland in miniature • Accessible • Year round events and activities • Authentic Island life • Good quality local products • Health and wellbeing • Spiritual/healing place • Close to nature • Safe

  11. Brand Personality • Welcoming • Friendly • Indulgent • Expressive • Romantic

  12. Proposition ‘Instant well being on Scotland’s most accessible Island’

  13. The Vision for the Future • “The Isle of Arran – The No 1 Island experience destination in the UK” • Highly desirable short break choice • High value/quality visitors v volume of visitors • Year round – 12 months of quality tourism • 4 star destination • Good access to excellent products and Branded produce • Good awareness of offering and geographical position in UK

  14. Arran Creative Proposals

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