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McDonald's Case Study

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise,

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McDonald's Case Study

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  1. NIKE MCDONALD'S CASE STUDY CASE STUDY

  2. OVERVIEW OVERVIEW McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise,

  3. TIMELINE 1954 RayKroc,buystherightsto franchiseMcDonald's 1948 TheMcDonald'sbrother 2017 restaurantsacrossthe turnstheirrestaurant country. Globallaunchof intoahamburgerand mcDeliveryofUberEATS milkshakerestaurant. 7 1 2 3 4 5 6 1937 2018. 1953 2000 TheMcDonald McDonald'soperates McDonald'sopens Bytheendofthe brothersstarttheir 37,855restaurants itsfirstfranchise 1990s,McDonald's hotdogstand, worldwide,employing restaurantin hasopenedmore gettingintothe morethan210,000 Phoenix. than11,000 foodservice peopleasoftheend restaurantsoutside businessasateam. of2018. oftheU.S

  4. SWOT ANALYSIS STRENGTH McDonald’s hamburgers, cheeseburgers, and french fries, they feature breakfast items, soft drinks, milkshakes, wraps, and desserts. WEAKNESS is best known for its The company massively depends on the franchises which work individually and hence they have no control over their day-to-day performance, but it disturbs the brand directly. chicken products, OPPORTUNITIES Nowadays people are conscious of their health and prefer healthy food and a low- calorie diet. Obviously, the company has an opportunity to extend the menu with healthy food. It will help the company to increase the customer base and revenue. THREAT There are many latest fast-food brands enter to the market. In fact, not all brands are stronger like McDonald’s but few companies are competitors for example, Yum! Chipotle, Subway, and Burger King. Brands, Wendy’s,

  5. CONTACT US PhoneNumber +61364132102 EmailAddress help@globalassignmenthelp.com.au Website www.globalassignmenthelp.com.au

  6. Thank you!

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