presenting to spanish speaking communities n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Presenting to Spanish-Speaking Communities PowerPoint Presentation
Download Presentation
Presenting to Spanish-Speaking Communities

Loading in 2 Seconds...

play fullscreen
1 / 7

Presenting to Spanish-Speaking Communities - PowerPoint PPT Presentation


  • 144 Views
  • Uploaded on

Presenting to Spanish-Speaking Communities. Challenges and Opportunities. Language: (transcreation vs. translation) Transcreation attempts to convey an image or message identically from English to Spanish without regard to literal phrasing.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Presenting to Spanish-Speaking Communities


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
challenges and opportunities
Challenges and Opportunities
  • Language:(transcreation vs. translation) Transcreation attempts to convey an image or message identically from English to Spanish without regard to literal phrasing.
  • Ability to participate: need to provide childcare, transportation, etc.
  • Cultural experience:many Latinos lack a history of using financial tools, have a tendency to avoid debt and are less likely to have a credit history.
  • Immigration Status

Source: Financial Education in Latino Communities - National Council of La Raza (2004)

10 barriers for latinos
10 Barriers for Latinos
  • The Patrón-Peón System: Depending on others to take care of you
  • Mattresses and Mayonnaise Jars: Storing rather than investing money
  • Mi compadre: consulting (non) experts
  • Business on a Handshake: The trap of informality
  • Machismo: more ego can mean less money
10 barriers for latinos1
10 Barriers for Latinos…
  • Don’t be a crab: scarcity and abundance
  • Fatalism: a divine excuse for doing nothing
  • The Lotto mentality: getting something for nothing
  • The mañana syndrome: the pain of procrastination
  • Pobrecito me: conflicting beliefs and attitudes about money

Source: Barajas, L. (2004) The Latino Journey to Financial Greatness. Rayo: NY.

trust the essential elements
TRUST: The essential elements
  • Keep financial education:
    • Immigrant Centered (Latino-Centered)
      • Culturally sensitive
      • Socio-economic appropriate
      • Customized to immigrants’ household, local, or community needs
      • Designed to be a springboard off survival mode
    • “Latino-Immigrant Approved”
      • Involve Latino immigrants in developing financial education solutions
    • Iterative
      • Financial education is a process, not a product, that requires constant interaction, reinforcement, and follow-up
slide6
Marketed to the Proper Audience
    • Latino women are typical household decision makers
    • Sometimes a school-aged household member advises the parents on financial decisions
  • Tied to Institutions Latinos Trust
    • Latino immigrants would view providers of financial education more positively if they were tied to Latino companies who know how to get a message across in the proper manner and with the proper timing

Source: Exploring Personal Financial Challenges and Opportunities Facing Latino Immigrants - National Endowment for Financial Education (2006)

successful financial education programs
Successful financial education programs:
  • Are product-centered
  • Are customized
  • Are community-based
  • Are relevant
  • Are outcome-oriented

Source: Exploring Personal Financial Challenges and Opportunities Facing Latino Immigrants - National Endowment for Financial Education (2006)