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THE GOLF BUBBLE - PowerPoint PPT Presentation


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THE GOLF BUBBLE. Location: 2330 Wildwood Road Allison Park, PA 15101. Hours of Operation: Mon-Thurs: (11-10) Fri-Sun: (10-11). Owner: Corey DiPietro. About The Business. Type Of Business: Mainly Service Some Business Status Of Enterprise: Start-Up Price Ranges:

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Presentation Transcript
slide1

THE GOLF BUBBLE

Location:

2330 Wildwood Road

Allison Park, PA 15101

Hours of Operation:

Mon-Thurs: (11-10)

Fri-Sun: (10-11)

Owner: Corey DiPietro

about the business
About The Business
  • Type Of Business:
    • Mainly Service
    • Some Business
  • Status Of Enterprise:
    • Start-Up
  • Price Ranges:
    • Low Prices For Service (Lessons)
    • Mixture Of Range For Retail (Low To High)
products services
Products & Services
  • Products & Services:
    • Indoor Driving Range
    • Small Golf Pro Shop
      • Bags
      • Balls
      • Clubs
      • Cloths
      • Shoes
      • Other Accessories
    • Golf Lessons
      • Pay Per Half Hour or Hour Session
    • Putting Greens
      • Free
personal skills experience
Personal Skills & Experience
  • Friendly Service
  • Passion For Golf
  • Years Of Experience Golfing
  • College Education (Business MGMT/Marketing)
  • Masters Degree (MBA)
  • Golf Course Experience Work
pros of opening the golf bubble
Pros Of Opening The Golf Bubble
  • Pros:
    • Freedom to run the business how you Want
    • Chance to make money
    • Opportunity to bring excitement into community
      • New product for area
why we will be successful
Why We Will Be Successful..
  • Although there are numerous golf courses in the area; there is really no place, close within reason, where people can go to practice all year long.
    • We Offer Monthly And Yearly Passes
    • Lower Rate MVP Packages
    • Climate Controlled Area
slide7

Floorplan

  • 20 Range Mats
  • Putting Green
  • Proshop:
    • Clubs
    • Bags
    • Apparel
    • Accessories
    • Shoes
  • Restrooms
  • Gross Square Footage:   60,800
employment opportunities
Employment Opportunities
  • General Manager/Owner (1)
    • Corey DiPietro
  • Cashiers (6)
    • Sells tokens and merchandise to customers, helps customers with any and all problems.
  • Maintenance Crew (6)
    • Gathers and collects range balls, maintains the golf mats, helps with any manual labor, restock any merchandise.
  • Golf Pro (1)
    • Teaches any private lessons scheduled, and helps with any specific customer questions or club fittings.
breakdown of wages
Breakdown Of Wages
  • General Manager/Owner  Corey DiPietro (40 hr week)
    • Salary of $55,000 per year
  • Cashiers  6 (87 hr week) @ $8/hr
    • Total of $696 per week or $2784 monthly
  • Maintenance Crew  3 (87 hr week) @ $8.25/hr
    • Total of $717 per week or $2868monthly
  • Golf Pro  1 (10 hr week) @ $20/hr
    • Total of $200 per week of $800 monthly
  • Total monthly budget of $6450 on wages

Total of 348 work hours per work week

hiring process
Hiring Process
  • Contact local high schools and colleges
    • Golf teams
  • Contact specific courses and ranges about golf pros
  • Find people with prior experience in the industry
marketing plan
Marketing Plan
  • Target Market
    • Potential Customers
    • Middle to upper-middle class
    • Roughly ages 25-50
  • Pricing Strategy
    • Skimming
      • Prices relatively higher than competition
      • New product
      • Little competition
product attributes
Product Attributes
  • Physical:
    • Indoor
    • High quality
    • Climate controlled
    • Bubble shaped
    • Open roof in summer
  • Functional:
    • Reliability
      • Open all year
      • Never closed b/c weather
  • Service:
    • After Sale..
      • 30 Day regular policy
      • Extended warranty plans
      • Professional club sizing/fittings
  • Symbolic:
    • Status
    • Social recognition
the difference
The Difference..
  • Enclosed, weather proof, professional
  • Available when other competitors are unable to be open
  • PGA tour pro’s are on staff
    • Lessons
    • Tips/Pointers
  • Our Image:
  • We are reliable, affordable, and more professional
grand opening
Grand Opening
  • Flyers and Billboards
  • Free Prizes and Games
    • Driving, putting, chipping competition w/ prize to winners
  • Giveaway T-Shirts, Hats, Golf Polo’s
  • Free range tokens
  • Discounted merchandise
  • PGA tour Pro autograph sessions
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