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\nNeed Answer Sheet of this Question paper\nContact us at\firstname.lastname@example.org\nM: 7019944355\n\n\nMarketing Management\n\nQ1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.\n(10 Marks) \n\nQ2. Suppose that you are planning to buy a new mobile phone for yourself. What factors\nare likely to influence your buying behavior while buying a mobile phone? Explain.\n(10 Marks)\n\n\nQ3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ\nLimited is planning to introduce a first of its kind beauty cream â€˜Soft & Sweetâ€™ targeting\nteenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country.\nAssume that you are responsible for designing the marketing strategies for â€˜Soft & Sweetâ€™.\n\na) Design a segmentation plan for â€˜Soft & Sweetâ€™. (5 Marks)\n\nb) Design the appropriate market entry strategies for â€˜Soft & Sweetâ€™. (5 Marks)\nNeed Answer Sheet of this Question paper\nContact us at\email@example.com\nM: 7019944355\n\n\n\n\n
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1. Mr. Berrybell wants to assess the ability of an enterprise named Anyway, so as to confirm whether the enterprise is capable to generate sufficient cash flows or not. Anyway submits the following information for the year ended 31 March2017.
Cash from operation
Cash from investing activities
Cash from financing activities
2. You are being appointed as the accounts executive of JayeshMotiwala & Company. The principal business of the company is dealing in pearl ornaments at its retail outlet in Jaipur. The management is unaware about the relevance of accounting standard applicable while accounting for the business. Your responsibility is to convince them to comply with the Accounting Standards, by giving a brief presentation on the objectives behind complying with the accounting standard and the benefits to the enterprise by following the same. (10 Marks)