alternative story forms n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Alternative story forms PowerPoint Presentation
Download Presentation
Alternative story forms

Loading in 2 Seconds...

play fullscreen
1 / 27

Alternative story forms - PowerPoint PPT Presentation


  • 80 Views
  • Uploaded on

Alternative story forms. Easy devices to make your news more accessible and grab readers’ attention By Chris Lusk, Orange County Register news designer. What is an ASF?. • Alternative story forms allow you flexibility • You determine the best way to tell the story

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Alternative story forms' - sakura


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
alternative story forms

Alternative story forms

Easy devices to make your news more accessible and grab readers’ attention

By Chris Lusk, Orange County Register news designer

what is an asf
What is an ASF?
  • • Alternative story forms allow you flexibility
  • • You determine the best way to tell the story
  • • Bite-size chunks of information
  • • An effective way to maximizereaders’ time
why use asfs
Why use ASFs?
  • • The typical reader gives us fewer than 25 minutes a day
  • • You only get a few seconds to hook them, if you’re lucky
  • • How do you get their time and attention?
  • • You need to be creative, quick and informative.
  • • Show them — don’t tell them
asfs are everywhere
ASFs are everywhere
  • • Lists, Q&As, timelines, how to, charts, pro/cons, calendars
  • • They open the door for creative presentations
  • • Allow readers to scan and digest information quickly
how do we know they work
How do we know they work?
  • • Poynter’sEyeTrack project in 2007 shows us they do
  • • ASFs help readers remember facts
  • • Even simple ASFs draw more visual attention
how they are different
How they are different
  • Inverted pyramid
  • • Most important info
  • • Next most important
  • • Less important
  • • Less important
  • • Least important
  • Alternative story form
  • • Overview, central point
  • • Sub-point No. 1
  • • Sub-point No. 2
  • • Sub-point No. 3
  • • Maybe an end
an example
An example
  • You’re publishing a story to preview a series of charity events hosted by student organizations this semester.
what would you do
What would you do?
  • • Here’s the news:
  • “The campus blood drive is over. We finished fourth out of 11 schools in the competition.”
what we typically do
What we typically do
  • • A 15-inch story with quotes from the organizers about how happy they were with the turnout, how pleased they are to be a part of such a great event, and blah blah blah blah.
  • • Why? This is just more PR. And will anyone even read it?
how to do it
How to do it
  • • Brainstorm, sketch, report, edit, execute
  • • Who should be involved?
  • • Reporter
  • • Designer
  • • Photographer
  • • Edtior
how to do it1
How to do it
  • Reporting
  • • Edit ideas
  • • Plan
  • • Write first
  • • Organize
  • Editing
  • • Content is king
  • • Edit, edit, edit
  • • Hierarchy
  • • Storyboard
  • Execution
  • • Determine the best way to tell the story
  • • Consider templates
so always use asfs
So … always use ASFs?
  • • No. Use the right tools for the right story.
  • • Narrative: Best for telling compelling stories about people.
  • • Photos: Capturing moments and emotion.
  • • Q&As, timelines, breakouts: Information at a glance.
  • • Explanatory graphics: Giving readers an in-depth look.
slide26

Readers want to consume information at different speeds. They want variety. It makes the reading experience so much more enjoyable.

slide27

STAY CONNECTED

Chris Lusk

chris.m.lusk@gmail.com

chrislusk.me/blog

@chrismlusk