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KUCHING ’ S YOUTH IN 2030

KUCHING ’ S YOUTH IN 2030. Youth of the Future. Crystal Sim Ai Liang 4221877 Hanni Stella Angelica 7438818. HDCOM311 Communication Design Strategy. YOU TH is. ?. ?. ?. ?. ?. YOU TH is. ?. ?. The word “ youth ” is defined as. ?. ?. ?. YOU TH is. ?. ?.

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KUCHING ’ S YOUTH IN 2030

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  1. KUCHING’S YOUTHIN 2030 Youth of the Future Crystal Sim Ai Liang 4221877 Hanni Stella Angelica 7438818 HDCOM311 Communication Design Strategy

  2. YOUTH is . . . ? ? ? ? ?

  3. YOUTH is . . . ? ? The word “youth” is defined as ? ? ?

  4. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from ? ? ?

  5. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from childhood dependence to the ? ? ?

  6. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from childhood dependence to the the independence of adulthood ? ? ?

  7. It can also be interpreted as

  8. It can also be interpreted as appearance, freshness, vigor,

  9. It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of

  10. It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of one who is young.

  11. Age range of youth may vary from

  12. Age range of youth may vary from one country to another to suit the

  13. Age range of youth may vary from one country to another to suit the local context where according to

  14. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals

  15. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while

  16. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years

  17. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years old.

  18. TODAY’S YOUTH

  19. Comprises approximately 18%of the world population, which is about1billion plus youths living in the world.

  20. Comprises approximately 18%of the world population, which is about1 billion plusyouths living in the world. • Approximately 18%of youths is added up to thepopulation of Sarawak.

  21. Comprises approximately 18%of the world population, which is about1 billion plusyouths living in the world. • Approximately 18%of youths is added up to thepopulation of Sarawak. • The modern cultivation through the access of mass media and facts from the web alter youths directly and indirectly which eventually, affects and shapestheir attitude and personalvalues.

  22. TECHNOLOGY & YOUTH

  23. TECHNOLOGY & YOUTH

  24. TECHNOLOGY & YOUTH

  25. TECHNOLOGY & YOUTH In this modern era, the advancement of technology has been proven to be an advantage in various aspects where life suddenly becomes more manageable. Items like plasma televisions, smart phones, notebooks and other electronic gadgets bring joy to our lives and in the same way, the youths’ daily routine has changed as well.

  26. ISSUE. . .

  27. ISSUE. . . YoungCyborgs

  28. ISSUE. . . YoungCyborgs

  29. ISSUE. . . The digital network of integrated media is embed itself in the fabric of society by displacing the networks of human empathy that maintain the well being of family, the community and the state. YoungCyborgs

  30. OPPORTUNITY

  31. 1. Being anti-social and ignorant is cool OPPORTUNITY

  32. 1. Being anti-social and ignorant is cool Keeping in touch via technology decreases the intensity of speaking directly. It causes the lacking of tolerance among people and influence communication skill. Intimate time with our families is displaced by virtual relationships. OPPORTUNITY

  33. 2. Envy amongst youth OPPORTUNITY

  34. 2. Envy amongst youth The need for the latest and greatest cell phone model causes status envy and unnecessary stress on a parent child relationship. Stress can also develop in school and cause them to lose focus of what their job as children and students is. OPPORTUNITY

  35. 3. Digitalengagement equals disengagement OPPORTUNITY

  36. 3. Digitalengagement equals disengagement In this era, technology is a necessity to make the world run smoothly. On the other hand, it can affect the performance of youth; they become unproductive and can influence the quality of human resources in the future. In the end, laziness also can raise the obesity rate among youths. OPPORTUNITY

  37. 4. Increase in deathrate OPPORTUNITY

  38. 4. Increase in deathrate Overdependence on technology can threaten youth’s life. Facebooking and answering call while driving are two common causes of car accident among youths; Health problem will arise due to technology addiction. Medically, cell phones are rumoured to cause tumours or cancers. Sitting too long while playing with gadgets can lead to osteoporosis because they are not as active as they used to be going from place to place. OPPORTUNITY

  39. 5. Culture andattitude OPPORTUNITY

  40. 5. Culture andattitude Youths are becoming far from their root cultured and social values. They are more into internet and television. Unfortunately if they are drown into the negative stuffs such as pornography or violent acts, it can ruin their future. OPPORTUNITY

  41. A STRATEGY

  42. A STRATEGY • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU)

  43. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU)

  44. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites

  45. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites

  46. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks

  47. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks

  48. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo

  49. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo MEDIA OPTIONS Web/ Event/ Banner/ Brochure

  50. B STRATEGY

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