Marketing Resource Management (MRM) Market

1. Marketing Resource Management (MRM) Market Global Industry Analysis & Forecast US$ Million, 2019 – 2027 www.dhirtekbusinessresearch.com sales@dhirtekbusinessresearch.com +91 7580990088

2. Global Marketing Resource Management (MRM) Market Scope of the Report  Global Marketing Resource Management (MRM) Market , By Industry Management (MRM) Market   (MRM) Market , By Component Banking, Financial Services, and Europe Marketing Resource  Solution & Platform/API Insurance (BFSI) Management (MRM) Market    Services Consumer Goods and Retail Asia Pacific Marketing Resource   Professional Services Manufacturing Management (MRM) Market    Managed Services IT & Telecommunications Middle East & Africa Marketing  Global Marketing Resource Management  Healthcare and Life Sciences Resource Management (MRM) Market   (MRM) Market , By Deployment Model Media and Entertainment Latin America Marketing Resource   Cloud Based Travel and Hospitality Management (MRM) Market    On-Premises Education Company    Global Marketing Resource Management Energy and Utilities Adobe   (MRM) Market , By Enterprise Size Others Allocadia    Large Enterprises Global Marketing Resource Management Aprimo   Small & Medium Enterprises (MRM) Market , By Region Brandmaker  Global Marketing Resource Management  North America Marketing Resource 2 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

3. Global Marketing Resource Management (MRM) Market Regions Covered Europe Germany U.K. France Italy Spain Russia Rest of Europe North America U.S. Canada Asia Pacific China Japan India S. Korea Indonesia Australia & New Zealand ASEAN Countries Rest of Asia Pacific Middle East & Africa GCC South Africa Rest of Middle East & Africa Latin America Brazil Mexico Argentina Rest of Latin America 3 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

4. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction The global marketing resource management market generated revenue of US$ 2,641.3 million in 2020 and is expected to reach US$ 4,363.2 million by 2025 with a CAGR of 10.6% in the forecast period. The marketing resource management market report offers a comprehensive market analysis of the different segments and regions that lets readers make crucial business-related decisions with a wealth of information enclosed in this report. Also, the marketing resource management market report provides insights into numerous factors, such as market determinants, value chain analysis, emerging trends, growth opportunity analysis, porters five-force model analysis and macro- economic factors, at a granular level that lets readers understand the past and present market scenario and also helps to predict the potential growth of the marketing resource management market in the forecast period. Solution segment accounts the dominating position in the market. Based on components, the marketing resource management market is segmented into solutions and services. The solution segment holds the dominating position in the market in 2020 and is expected to retain its dominance throughout the forecast period. Moreover, the service segment is further segmented into professional and managed services. Cloud based deployment model is expected to grow with the highest CAGR. Based on the deployment model, the marketing resource management market is segmented into on-premises and cloud-based. The cloud-based deployment model is expected to grow with the highest CAGR during the forecast period. Moreover, the on-premises deployment model holds the dominating position of the market in 2020 and is expected to retain its dominance throughout the forecast period. Large Enterprises segment accounts the dominating position in the market. 4 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

5. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction Based on enterprise size, the marketing resource management market is segmented into small & medium enterprises and large enterprises. The small & medium enterprises segment is expected to grow with the highest CAGR during the forecast period. Moreover, the large enterprise segment holds the dominating position in the market in 2020 and is expected to retain its dominance throughout the forecast period. Banking, Financial Services, and Insurance segment account the dominating position in the market. Based on industry, the marketing resource management market is segmented into banking, financial services, and insurance (BFSI), consumer goods and retail, manufacturing, it & telecommunications, healthcare and life sciences, media and entertainment, travel and hospitality, education, energy and utilities and others. The Banking, Financial Services, and Insurance sector holds a leading market position in 2020 and is projected to stay leading over the forecast period. In addition, the consumer goods and retail sector is expected to grow with the highest CAGR in the forecast period. North America accounts the dominating position in the market. Based on the region, the marketing resource management market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America has a dominant position in the market in 2020 and is predicted to remain dominant over the projected period. The United States and Canada are the largest market-driven countries in the world. Moreover, Asia Pacific is projected to rise at the fastest CAGR in the forecast period. China, India, and Japan are some of the major market-driven countries in the world. Marketing Resource Management (MRM) Market Players: Some of the major players of marketing resource management market are Adobe, Allocadia, Aprimo, 5 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

6. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction Brandmaker, HCL Technologies, Oracle Corporation, Percolate, SAP, SaS , Workfront. The study also focuses on different business or inorganic market growth strategies through technology advancement, business expansion, alliances and mergers and acquisitions to create disruptive technologies and consumer networks. Key questions the report answers Which factors will contribute to a change in the demand for marketing resource management during the evaluation phase? What are the major driving factors that accelerate the growth of the market? What are the restraints which hinders the growth of the market? What segment offers the most development opportunities? Which region provides the key growth opportunity to the market? Who are the major industry players? What are the key strategies adopted by the market players? 6 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

7. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction Global Marketing Resource Management (MRM) Market Size, US$ Million (2020 – 2027) Global Marketing Resource Management (MRM) Market Opportunity Analysis Size, US$ Million (2020 – 2027) XX%XX% XX% XX% XX XX% XX XX XX% XX% XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX 2019 2020 2021 2022 2023 2024 2025 2026 2027 XX% Total Opportunity 2019 2020 2021 2022 2023 2024 2025 2026 2027 Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 7 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

8. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction Global Marketing Resource Management (MRM) Market Share Analysis, by Component, (2020 & 2027) Global Marketing Resource Management (MRM) Market Share Analysis, by Deployment Model, (2020 & 2027) 2027 2027 XX% XX% XX% XX% 2020 2020 XX% XX% XX% XX% XX% XX% XX% XX% Solution & Platform/API Services Cloud Based On-Premises Professional Services Managed Services Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 8 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

9. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market Introduction Global Marketing Resource Management (MRM) Market Share Analysis, by Enterprise Size, (2020 & 2027) Global Marketing Resource Management (MRM) Market Share Analysis, by Industry, (2020 & 2027) XX% XX% 2027 2027 XX% XX% XX% XX% XX% XX% XX% XX% 2020 XX% XX% 2020 XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% Banking, Financial Services, and Insurance (BFSI) Consumer Goods and Retail Manufacturing IT & Telecommunications Healthcare and Life Sciences Media and Entertainment Travel and Hospitality Education Energy and Utilities Large Enterprises Small & Medium Enterprises Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis Others Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 9 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

10. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Component Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Component, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Component 2019 2020 2021 2022 2023 2024 2025 2026 2027 Solution XX XX XX XX XX XX XX XX XX XX Services Managed Services Professional Services XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 10 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

11. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Deployment Model Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Deployment Model, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Deployment Model 2019 2020 2021 2022 2023 2024 2025 2026 2027 Cloud Based XX XX XX XX XX XX XX XX XX XX On-Premises XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 11 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

12. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Enterprise Size Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Enterprise Size, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Enterprise Size 2019 2020 2021 2022 2023 2024 2025 2026 2027 Large Enterprises XX XX XX XX XX XX XX XX XX XX Small & Medium Enterprises XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 12 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

13. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Industry Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Industry, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Industry 2019 2020 2021 2022 2023 2024 2025 2026 2027 Banking, Financial Services, and Insurance (BFSI) XX XX XX XX XX XX XX XX XX XX Consumer Goods and Retail XX XX XX XX XX XX XX XX XX XX Manufacturing XX XX XX XX XX XX XX XX XX XX IT & Telecommunications XX XX XX XX XX XX XX XX XX XX Media and Entertainment XX XX XX XX XX XX XX XX XX XX Healthcare and Life Sciences XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 13 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

14. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Industry Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Industry, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Industry 2019 2020 2021 2022 2023 2024 2025 2026 2027 Education XX XX XX XX XX XX XX XX XX XX Travel and Hospitality XX XX XX XX XX XX XX XX XX XX Energy and Utilities XX XX XX XX XX XX XX XX XX XX Others XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 14 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

15. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Region 2027 XX% XX% XX% North America XX% XX% Europe XX% XX% Asia Pacific XX% 2020 Middle East & Africa XX% Latin Maerica XX% US$ Million XX XX XX XX XX XX XX XX XX XX North America Europe Asia Pacific 2020 Middle East & Africa Latin America 2027 Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 15 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

16. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , by Region Global Marketing Resource Management (MRM) Market Analysis and Forecast, by Region, US$ Million (2020 – 2027) CAGR % (2020 – 2027) Region 2019 2020 2021 2022 2023 2024 2025 2026 2027 North America XX XX XX XX XX XX XX XX XX XX Europe XX XX XX XX XX XX XX XX XX XX Asia Pacific XX XX XX XX XX XX XX XX XX XX Middle East & Africa XX XX XX XX XX XX XX XX XX XX Latin America XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX Source: Secondary Literature, Expert Interviews, and Dhirtek Business Research Analysis 16 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

17. Global Marketing Resource Management (MRM) Market Global Marketing Resource Management (MRM) Market , Company Share Analysis, 2020 (%) Adobe Allocadia Aprimo Brandmaker XX% XX% XX% XX% HCL Technologies Oracle Corporation XX% XX% XX% Percolate SAP XX% SaS Workfront XX% XX% Others 17 © Dhirtek Business Research and Consulting Private Limited www.dhirtekbusinessresearch.com

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