1 / 3

Capital One Case Study

Capital One Case Study. Wolfgang Jank RH Smith School of Business University of Maryland. Instruction. First, very carefully read through the entire case Then, let the following questions guide your case analysis

saburo
Download Presentation

Capital One Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Capital One Case Study Wolfgang Jank RH Smith School of Business University of Maryland

  2. Instruction • First, very carefully read through the entire case • Then, let the following questions guide your case analysis • Prepare a presentation in which you address all questions on the following slide

  3. Discussion Questions • What distinguishes Capital One from the many other companies that use and exploit customer data? How is this strategy different from other mass customization strategies? • What are the limits to the sustainability of such a strategy? • What are the consequences of an information-based strategy for expansion into different segments of the credit card industry, and into other industries? • Do you see opportunities for Capital One’s strategy at your company? How would you apply their strategy to your products and services? • Are there any institutional hurdles that need to be overcome? Would Capital One’s strategy need to be implemented differently in your country?

More Related