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ENERGY STAR ® & Air Cleaners. January 14, 2003 McCormick Place, Chicago, IL Andrew Fanara, EPA fanara.andrew@epa.gov. Meeting Topics. Overview of ENERGY STAR The Benefits and Successes of ENERGY STAR EPA’s Interest in Air Cleaners Savings Potential of Air Cleaners

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energy star air cleaners

ENERGY STAR® & Air Cleaners

January 14, 2003

McCormick Place, Chicago, IL

Andrew Fanara, EPA

fanara.andrew@epa.gov

meeting topics
Meeting Topics
  • Overview of ENERGY STAR
  • The Benefits and Successes of ENERGY STAR
  • EPA’s Interest in Air Cleaners
  • Savings Potential of Air Cleaners
  • The Product Development Process
  • Next Steps
program basics
Program Basics

Program Objective

  • Government-backed label making it easy for purchasers to identify energy saving products
  • Strict energy performance criteria set by US EPA and DOE
  • Voluntary partnership
product categories
Product Categories
  • More than 30 product categories to-date including both residential and commercial products
    • Some home comfort products include dehumidifiers, HVAC equipment, programmable thermostats, ceiling fans, and more….
who participates in energy star
Who Participates in ENERGY STAR?
  • Manufacturers
  • Retailers
  • Small Businesses
  • Utilities
  • Builders and Building Managers
  • Government Agencies
  • Non-Governmental Organizations
who benefits from energy star
Who Benefits from ENERGY STAR?
  • Consumers: Save money on utility bills
  • Retailers: Loyalty to consumer needs and concerns about energy and the environment
  • Manufacturers: Environmental stewardship and reward for offering energy-efficient products
  • Utilities: Better load management and possible reductions in capital expenditures
  • The Environment:

Less energy Less pollution Cleaner environment

success to date
Success to Date
  • More than 1,200 manufacturers labeling >13,000 product models
  • More than 400 retailers (16,000 storefronts)
  • 160 state and utility partners supplying nearly 60% of US customers
  • To date, American consumers have purchased more than 750 million products that have earned the ENERGY STAR
media campaign
Media Campaign
  • Objective
    • Increase awareness and drive sales
  • Target markets and demographics
  • Generate TV & print adds, news articles, web site content, PSAs, bill stuffers, training materials
media campaign cont
Media Campaign (cont.)
  • Product related print articles range from 250-450 per month
  • In the past year, product related articles reached a circulation of more than 5 billion
media campaign cont12
Media Campaign (cont.)

Partner Efforts:

  • More than 600 companies advertise ENERGY STAR products per month in print
    • up from about 500 a year ago
  • About 8,000 print ads display the ENERGY STAR
    • appliance and windows >3000
    • HVAC ~1000
media campaign psas
Media Campaign: PSAs
  • Three PSAs released: lighting, office equipment, and ENERGY STAR Homes
    • Distributed to 150 top TV markets, 50 top daily newspapers, 1000+ magazines, 35 national radio networks
    • More than $5 million in equivalent ad value (TV, radio, print)
    • Airing in the best day-parts more than half the time

Performing 15% better than the average government PSA

why air cleaners
Why Air Cleaners?
  • Significant energy savings potential
  • Indoor air public heath concerns
  • Retail opportunities
  • Promotional opportunities via EPA’s home improvement initiative
  • Interest from air cleaner manufacturers
why air cleaners cont
Why Air Cleaners (cont.)?
  • Projected increase in consumer interest and sales*
  • Little market incentive for energy-efficient air cleaners
  • Opportunity for product differentiation

*Source: www.cadr.org (an AHAM Web site); and American Lung Association/ Honeywell, white paper, "Residential Air Cleaning Devices: Types, Effectiveness, and Health Impact."

retail opportunities
Retail Opportunities
  • Several retailers have developed home environmental departments carrying an emerging line of home products
    • Air cleaners are a key product offering
  • ENERGY STAR retail partners represent well over 50% of room air cleaner sales
    • Home Depot, Lowes Companies, Sam’s Club, Sears Roebuck and Company, Wal-Mart Stores, etc.
assumptions behind projections
Assumptions behind Projections
  • Year 1 market penetration = 16%
  • Out years stable at 20%:
    • Equivalent to removing carbon dioxide pollution from 92,000 cars in 2010
    • $300 million dollars saved 2003 – 2010

(no discounting)

    • Projected lifetime savings per air cleaner = $210* per household

(no discounting)

* Assuming a lifetime of 8.5 years and a constant energy savings, projected lifetime savings = annual energy savings X annual projected electricity price

assumptions behind projections contd
Assumptions behind Projections (Contd.)
  • Shipments in 1,000s*
    • 1995 = 1,900
    • 2000 = 1,650
    • 2010 = 2,020 (assumes a 3% yearly growth)
    • 2010 stock = 15 million units
  • Lifetime = 8.5 Years, Conservative
    • Appliance Magazine source = 11 years average for electronic air cleaners
  • Residential electricity rate in 2010 = 7.4 cents/kWh (US DOE)
  • Usage pattern – continuous operation

*Source: AHAM historical data

product development guiding principals
Product Development Guiding Principals

Criteria for Product Selection:

  • Significant energy savings potential
  • Efficiency is cost-effective
  • Performance is maintained or enhanced
  • Efficiency is achieved with non-proprietary technology
  • Product differentiation and testing are feasible
  • Labeling would be effective in the market
specification development process
Specification Development Process
  • Energy and environmental analysis
  • Market research and design analysis
  • Specification development (in cooperation with stakeholders)
specification development process cont
Specification Development Process (cont.)
  • EPA cooperates with stakeholders:
    • Transparency
      • All stakeholder comments posted to ENERGY STAR Web site
      • EPA releases a Decision Memo at the end of the product development process which addresses all comments and provides justification of specification levels and requirements
    • Open door policy
    • Manufacturer participation
specification development process cont28
Specification Development Process (cont.)
  • It is not EPA’s intention to set a specification that allows all products to qualify
    • Strive for at least 25% of the market; top performers
  • Performance based; technology neutral; encourages quality maintenance
specification development process cont29
Specification Development Process (cont.)
  • To define a test standard, EPA will build on existing test procedures
  • How to best build on AC-1
    • Wattage is currently measured and collected
    • Wattage is not written into current test procedure, yet consistently measured by labs
    • Could a test method be derived for an ENERGY STAR specification?
partnership agreement
Partnership Agreement
  • Once the specification is finalized, companies must sign a Partnership Agreement with EPA
    • By signing, partner agrees to develop, label, and promote qualified products according to the Program Requirements (i.e., specification) for that product
  • Product is launched at trade show or other industry event
    • Partners that sign Agreement prior to the event may participate in the launch
next steps
Next Steps
  • Draft an energy consumption test procedure and Draft 1 specification
  • Collect additional product performance data (Watts)
  • Determine an appropriate measurement of both quality and energy efficiency
    • For example; CADR/Watts
assumptions behind projections cont
Assumptions behind Projections (Cont.)

UECs calculated from Access Business Group test data. ENERGY STAR UECs assume 2 CADR/Watt specification. Assume a continuous duty cycle and operation conditions in a laboratory setting.

preliminary energy usage data
Preliminary Energy Usage Data
  • Performance and energy usage data provided by Access Business Group
    • Data obtained for 38 air cleaner units
    • CADR performance rating obtained from AHAM directory
    • Energy consumption data determined by actual tests performed by Access Business Group
  • Data shows wide range of product differentiation
    • CADR range: 2 - 300
    • Energy consumption (watts) range: 4 - 300
    • CADR/watts range: 0.4 – 3.82
air cleaner performance data analysis
Air Cleaner Performance Data Analysis

Source: Access Business Group database of model performances

slide36

Air Cleaner Performance Data Analysis

Source: Access Business Group database of model performances

the new mark and why
The New Mark and Why
  • Can now be read as ENERGY STAR
  • Not recessive, works better when small
  • Box is stronger, more authoritative
  • Blue is aspirational
  • One color makes it easy, more recognizable
  • It is a relatively easy change to make

Government sponsorship and source of authority -- isn’t part of mark, but will be an important part of our messaging

slide38
Example of current mark
  • Can read SEARS, Kenmore, and TRANE
  • Where is ENERGY STAR?
slide39

Example of new mark

  • Works better
  • ENERGY STAR adds value, is complementary
slide40

Again

  • Can read LOWES, SHARP, etc.
  • Can you read ENERGY STAR?