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going beyond media industry media culture the future dispositive of society s development

GOING BEYOND MEDIA INDUSTRYMedia Culture – the Future Dispositive of Society’s Development

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

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QUESTIONNING SCIENCE FOR CONDITIONS OF BETTER LIFE: SOCIAL SCIENCE CONTRIBUTION:CONSIDERING SOCIETY MEANS TO INTERRUPT THE EVERYDAY ROUTINES OF THINKING AND ACTINGMIRRORING WITH INTEREST OF AFFIRMATION OR REFLECTING WITH INTEREST OF CHANGE.SOCIAL SCIENCE AS OBSERVATION OF OBSERVATIONCOMMUNICATION – THE RESOURCE OF CHANGE

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

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Why we think communication was a resource to make life becoming a better one?What was the notion of a better life in context of industrial development ( logics of sorrow)?What is the challenge of change for a concept of better life in context of media society?What has to be new in concepts and habits of communication in media context?

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

understanding media
Understanding Media
  • System-Perspective – industry-logical perspective: fragmentizing competence in relation to technology

Media - the resource of knowledge: power, influence, effects:

The world is, how media design it

  • User-Perspective – emancipative logics in relation needs:

Media - the frame of reference for knowledge and experience:

The world is, how the user construct it

  • Society-Perspective – integrative & cultural interpretation:

Media - the environment of social interaction – Mediality:

The world is, how people interact in relation to it

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

doing the media
Doing the Media

Media-related Social Practicein Everyday Life: Flashes

Media is not: a technical item / apparatus of transport or transmission. But is doing / using it

  • Using Media is increasingly becoming active
  • Multitude and omnipresence of new media
  • Mutual causality of social change and media development
  • Media the most-related frame of reference
  • Media appropriation: appropriation of reality
  • Integration of media technology in everyday execution of life
  • Madiatisation of of key factors of individual and social life
  • Mediatisation of key programs of social, cultural and political life

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

understanding society
Understanding Society

Society means:

  • not an object, but: a concept of social arrangement
  • the world of it‘s communication: what it‘s communication is like
  • the sum of it‘s stories and discourses: keeps the world together

Media Society means:

  • nothing in/of society is media-free
  • the medial environment (mediality setting)
  • a socio-cultural program constituted in the modus of mediality

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

do we understand communication
Do we understand Communication?
  • The Transmission of Meaning the Reality?
  • The Contract on Deception?
  • The Construction of Meaning (Sense of Reality)?
    • The Determination of Meaning and Sense Avoiding Uncertainty (anthropological)
    • The Supposition of Sociability of Anyone‘s Interpretation of Individual Existence Avoiding Isolation (socio-psychologica)l
    • The Unification of Difference in Search of Truth (cultural)
    • Strategy of Agreement on Similarity
    • Habit of Agreement on Difference and Diversity

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

what is media in relation to communication
WHAT IS MEDIA IN RELATION TO COMMUNICATION?

COMMUNICATION IDEA

THEORY INTERPRETATIONPRACTICE

ANALYSIS

MEDIA - INTERACTION REALITY

What should media communication be like?

What couldmedia communication be like?

How to do media communication?

How does media communication work?

thomas.bauer@univie.ac.at

motifs of competence
Motifs of Competence?
  • Whatismediadoingwithpeople?

Dislocationofcompetencetotechnology

  • Whatispeopledoingwithmedia?

Supposingcompetenceasintrinsicdimensionof human acting

  • Whatispeopledoingforthemselves?

Competence as an individual and a social (public) value

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at

in the context of media and knowledge society to understand the reality means to understand media
In the Context of Media- and Knowledge Society - to understand the realitymeansto understand media

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - thomas.bauer@univie.ac.at