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B2B COMMUNITY AND COLLABORATION

B2B COMMUNITY AND COLLABORATION. February 2009. WHERE WE LEFT OFF – B2B, B2C, NP. ENGAGE. LISTEN. February 2009. WHERE WE LEFT OFF – B2B, B2C, NP. The Online Generation Gap Narrows FEBRUARY 3, 2009 (eMarketer).

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B2B COMMUNITY AND COLLABORATION

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  1. B2B COMMUNITY AND COLLABORATION February 2009

  2. WHERE WE LEFT OFF – B2B, B2C, NP ENGAGE LISTEN February 2009

  3. WHERE WE LEFT OFF – B2B, B2C, NP The Online Generation Gap Narrows FEBRUARY 3, 2009 (eMarketer) “Pew noted that Internet users in their 20s did not dominate every aspect of online life. Generation X was the group most likely to bank, shop and look for health information online. And baby boomers were just as likely as Gen Yers to make travel reservations on the Web. “ www.pewinternet.org February 2009

  4. WHAT ARE B2B PRIORITIES – 2009? February 2009

  5. SOCIAL MEDIA IN THE MIX JANUARY 24, 2008 JANUARY 14, 2008 February 2009

  6. WHAT WE ARE NOT TAKING ABOUT-DISPLAY On Social Networks ?? February 2009

  7. WHAT WE ARE NOT TAKING ABOUT-RM http://cdn.eyewonder.com/100125/adWdrDemos/2248069/2248069_1376938_38018_Demo.html February 2009

  8. WHAT WE WILL TALK ABOUT-VIDEO February 2009

  9. WHAT WE WILL TALK ABOUT - MOBILE AdMob is an advertising network February 2009

  10. B2B ISSUES • It’s Not About the Technology (in all markets) • Business People Are People Too • Business People Have Big Motivation • Internal Collaboration • External Community • They Have Limited Time (!) Resources (?) February 2009

  11. BUILDING COMMUNITY (There are other issues) February 2009

  12. ALL FROM TRIBALIZATION UNLESS NOTED WHY PASSWORDED BUT SEARCHABLE? February 2009

  13. MUST START WITH OBJECTIVES. . . Use to Establish Objectives Objectives Must be Measurable (HARD) February 2009

  14. . . . NOT TECHNOLOGY February 2009

  15. WHAT WORKS/DOESN’T WORK February 2009

  16. MY FAVORITE EXAMPLE February 2009

  17. THE FOUR Cs OF COMMUNITY • Content • Context • Connectivity • Continuity http://adage.com/digitalnext/article?article_id=132734 A commenter adds, “Can’t Be Forced” February 2009

  18. COLLABORATION(CAN BE DONE IN INTERNAL COMMUNITIES)

  19. CONTENT, CONTROL, $$ February 2009

  20. CONTENT EXCELLENT; COLLABORATIVE TOOL February 2009

  21. FOLLOWING OWN ADVICE February 2009

  22. “THE HUMAN NETWORK” http://www.cisco.com/en/US/netsol/ns870/index.html February 2009

  23. IS OVERLAP February 2009

  24. ANSWER EACH ORG. UNIQUE (STRATEGY) Communication Which Tools?? Internal External Collaboration February 2009

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