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Mastering Content Curation: Strategies for Unique Engagement

In today's content-saturated landscape, filtering through the myriad of information can feel overwhelming. Emerson Spartz, Founder and CEO of Spartz Media, emphasizes the importance of curating rather than creating content from scratch. He advocates for repurposing existing materials, prioritizing unique insights, and utilizing aggregation to engage audiences. Effective strategies include incorporating visuals with every post and leveraging platforms like Reddit to find relevant content. Learn how to stand out by focusing on what truly resonates with your followers while ensuring your content strategy drives engagement.

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Mastering Content Curation: Strategies for Unique Engagement

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  1. Community ManagerThink Tank Team NotesContent Curation Emerson Spartz Founder and CEO Spartz Media

  2. How do you filter through all thecontent out there and pick the best? • First rule of content creation: Don't create content. • Find it somewhere else and repurpose it for yourself! • Outsource or aggregate ubiquitous content — focus harder on super-unique content.

  3. How do you filter through all thecontent out there and pick the best? • There's so much out there online — millions pieces out there every day. • You can use anyone else's content as long as you give them credit. • Aggregating is a strategy! But it's underused.

  4. How do you filter through all thecontent out there and pick the best? • This is not a guarantee that a brand will be happy — but it WILL guarantee a crap-ton of likes, shares, etc.

  5. Engagement is great — but how doconvert? • Include a photo with EVERY post • The more viral, the better • Like” baiting • Some are anti but it worrrrrks… • Ask questions of your Fans/followers • But nail ‘em with a photo! • Infographics get great engagement • But your mileage may vary

  6. There’s a “Worth It” line • What pushes a user over and makes them click Like, comment, etc.?

  7. In a more restricted environment… • You can still use Reddit to aggregate content! • Look for subreddits that apply to your topic and share that content with your communities

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