Body Rock Fitness & Performance

1. Body Rock Fitness & Performance Business Plan Ashlee L. D’Angelo March 22nd 2010

2. Body Rock Fitness & Performance Simple. Natural. Fitness Cleveland, Ohio Phone: 239.404.3126 Fax: 440.729.4262 AshleeDAngelo@yahoo.com www.facebook.com/BodyRock-Fitness-Performance

3. Table of Contents Table of Contents………………………......................................... 2 Executive Summary………………………………....................….. 3 Company Description…………………………………………..….. 4,5 BodyRock Products & Services………………………………… 6 Business Objective/Goals………………………………………… 7,8 Operational Plan……………………………………………………… 9 Management & Organization……………………………………. 10 Qualifications…………………………………………………………… 11 Marketing Plan…………………………………………………………. 12,13 Financial Plan…………………………………………………………… 16-19 Start-Up Summary…………………………………………………….. 14,15 Refining the Plan……………………………………………………….. 20

4. Executive Summary • Body Rock Fitness and Performance provides in-home personal training by using the most effective functional training method and minimal equipment. Our mission is to make the joy of athletic achievement attainable to all ages, regardless of exercise experience. Clients can range in age anywhere from young athletes, to professional athletes or even adults striving to maintain posture and flexibility. • Body Rock Fitness and Performance is owned, managed and operated by Ashlee L. D’Angelo, a Certified Personal Trainer through the National Personal Training Institute. Ashlee has an extensive academic training background in exercise science, nutrition, fitness assessments, exercise programming and design, and instructional and training techniques, as well as unique experience with athletes, from personal experience, as well as an internship through The Total-Athlete located in Mentor, Ohio. As a certified personal trainer, she also plans to continue her education with various certifications, and is working towards obtaining a master’s degree in Athletic Training.

5. Introduction to BodyRock Fitness & Performance Learn how to care for your body properly, as well as manage your fitness personalized to your very own health and fitness goals. Learn the nutritional strategies, various fitness principles, equipment technologies, and exercise techniques required in order to become self-sufficient and to achieve noticeable results. Get the motivation and inspiration you need by preparing you for optimal fitness performance. You will see improvement in athletic skills and performance with unique conditioning, strength, agility, and flexibility exercises, reduce risk of injury and most importantly improve overall health and wellness.

6. Uniquely offers clients the ability to attain personal training in the privacy of their own homes, businesses, and vacation spots, indoors and outdoors. In-Home Personal Training Business

7. Services • Sports Performance Training:Speed Training – linear speed and lateral speed Agility and quickness Cardiovascular endurance Strength Plyometrics and Explosive power Flexibility Balance Injury prevention Sport- specific body movement Regeneration Nutrition Guidance SPARQ* Training *Available for individual athletes or teams. BodyRock Fitness & Performance offers Personal Training and Sports Performance Training including: • 1-on-1 Personal Training • Small Group – Private Sessions• Bootcamp Style training – “BodyRock Bootcamp” • Sports Performance Clinics and Classes Weight management/weight lossCardio fitnessMuscle strengthMuscle enduranceFlexibilityBalancePostureRegenerationInjury PreventionNutritional guidanceSports performance clinics

8. Business Objective Client Relationships Customer Service Client Retention Sales Confidence Personal Goals Personal Motivation Promotional/Marketing Skills

9. NPTI Class of October 2010 • Internship at The Total-Athlete (March 2010) • Launch Business Plan/ In-home personal training business, BodyRock Fitness & Performance(March 2010) • Graduate NPTI April 2010 • Secondary Certifications- NSCA, Yoga, Pilates, Youth Exercise certifications.. Etc. • Finalize Cover Letter & Resume (April 2010) • Apply to colleges, & continue education in persuing a master’s degree in Athletic Training Operational/Action Plan

10. Management & Organization Owned and operated by Ashlee L. D'Angelo, Certified Personal Trainer through the National Personal Training Institute. With Academic training in exercise science, nutrition, fitness assessments, exercise programming and design, and instructional and training techniques.

11. “Qualifications” National Personal Training Institute Certified Personal Trainer

12. Market Analysis/Competition • Cleveland, Ohio is an affluent area with a high demand for exercise, as well as health and wellness. While there are many sources, gyms, and independently owned personal training businesses throughout the Cleveland, Ohio area. Body Rock Fitness and Performance is one that will uniquely offer clients the ability to obtain personal training in the privacy of their own homes, business, vacation spots, whether indoors or outdoors. I plan to aggressively build a general client foundation of at least 30 reoccurring yearly clients, and sports teams through free advertising sources. • Body Rock Fitness and Performance’s marketing strategy is to emphasize the quality of overall fitness performance and a diverse athletic training type of style. I believe that customer service in the personal training industry is a major quality, where making my clients my number one priority.

13. Marketing Strategies Word of mouth Networking through social clubs/schools Newsletters with health/wellness/sports/fitness information Advertising in family owned business’s Brochures left at health centers and fitness clubs Host personal training parties Mail coupons for free consultations Free internet resources/ facebook,twitter etc. 4-6 week boot camp's advertising with incentives Trade show booth with a related business’s

14. Financial Plan • In order to cover the start up and operating costs, I will personally invest $2,000 to cover the start-up cost, including insurance, legal expenses, equipment, marketing and traveling expenses. It is anticipated at this time, that it will take approximately 9-12 months to achieve appropriate profitable NET earnings. • I plan to be working 22-25 hours/week training clients, and the rest of my time will be spent on marketing and sales.

15. Start-Up Summary NPTI Certification: $6000 Equipment: Nike SPARQ Training System $185 Medicine Balls: 2 @ $45.00/Each Stability Ball: 3 @ $29.99/Each BOSU: 1 @ $100.00 Resistance tubes: 4 @ $15.99/Each Set of Dumbbells: 3 (5lb,8lb,15lb) $60.00 Business Cards: $150 Flyers: $250 Insurance: IDEA health and fitness association- $300/year

16. Sales

17. Expected Sales(Goals by the end of 1st year) • 1-on-1’s : 4 clients 3 X per week (12 Hours) @ $35/Hour = $420/Week • Group Training Sessions: (Cheaper route) 3 clients/group 3 X per week (2hours & 15 minutes) @ $20 for 45 minutes = $180/week • Boot Camps: 10 clients 4 X per week /4 weeks (4 hours per week) @ $120 /month = $1200 • Client Packages: 2 per month @$100/month 2 X per week =$200/Month Fitness Assessments: $15

18. Expenses The following table outlines company expenses. All of the expenses will be paid for in full by BodyRock Fitness and Performance.

19. NET Earnings/Cash-Flow 60 minute session: $35 - $48 /depending on services (includes initial fitness assessment and evaluation) Boot Camp Fees: 3x/week for 4 weeks $120 Fitness Assessments: $15 Monthly Packages: $100/month (2x/week for 45 minute sessions) Group/ Team Rates: $20 per person The above fees will generate a cash-flow of approximately $36,000 Note: I plan to track all invoices, exercises and progress of my clients through computer software. I will also give my clients nutritional tips, and a log of all accomplishments compared to their clients goals

20. WHY BodyRock? Overall, With Body Rock Fitness and Performance you will get the motivation and inspiration you need. You will see improvement in athletic skills and performance with unique conditioning, strength, agility, and flexibility exercises, reduce risk of injury and most importantly improve overall health and wellness by preparing you for optimal fitness performance and to achieve noticeable results.