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The Body as Project

The Body as Project

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The Body as Project

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  1. The Body as Project

  2. Reading • Valentine Ch 2 esp. pp. 33-41

  3. Body as Project

  4. Body as Project • Continues theme of social construction • Body as something “socially-constructed” • to suit social aspirations • to aid self actualization

  5. Body Cultre • body is important bearer of symbolic value

  6. Consumerism • Body an important site for consumption • Remodel the body • like remodelling a home, car etc

  7. Body Culture • Emerges at corporate level • historic • successful men were fat (R B Bennett) • today • thin is the look of success • Corporate anti-obese body policies at • Disney, NYC traffic dept., UK merchant banks

  8. Skin as Project

  9. Hair as Project

  10. Teeth as Project

  11. Teeth as project

  12. Body Building

  13. Body Building • Emphasis on muscles, posture • Sexually misleading • body-as-phallus (masculine) • waxing, oiling, posing (feminine) • Narcississitic

  14. Only you can stop narcissism --bumper sticker

  15. Body Building • Results not as intended • muscles may earn disrespect • stresses the Cardio-Vascular system and leads to early death • death by steroids

  16. Bod Mod • Includes: • Tattooing • Piercing • Branding • Cutting • Binding • Scarifying

  17. “Republicans understand the importance of bondage between a mother and child.” — Vice President Dan Quayle

  18. Bod Mod • Subcultural & stylish • 21st century people pretending to be “primitive” • Aids self identity • when having your own body isn’t enough • Group membership • Concealed/revealed at will