Shopping Centre Marketing Company in Mumbai

1. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Tag: Shopping Centre Marketing Home/Shopping Centre Marketing Developing an Annual Marketing Plan and Marketing Strategy | Sales Operations strategy For pune  January 29, 2020  dilipfulcrum Developing an Annual Marketing Plan and Marketing Strategy Shopping Centre Marketing agency Dhayari Pune Fulcrum Marketing is a strategic Shopping Centre Marketing agency Dhayari Pune. Our team of marketing consultants also specialise in marketing planning and Shopping Centre Marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. https://fulcrumresources.net/tag/shopping-centre-marketing/ 1/124

2. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. https://fulcrumresources.net/tag/shopping-centre-marketing/ 2/124

3. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies https://fulcrumresources.net/tag/shopping-centre-marketing/ 3/124

4. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Developing an Annual Marketing Plan and Marketing Strategy Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business https://fulcrumresources.net/tag/shopping-centre-marketing/ 4/124

5. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet ?exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue ?gures)? Which speci?c marketing activities were effective? Which speci?c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? What areas of your marketing budget do you want to invest more in for the coming year? The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan https://fulcrumresources.net/tag/shopping-centre-marketing/ 5/124

6. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency A marketing plan is a written document that contains a business’ marketing strategies and tactics. The ?rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De?ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de?ned per category or component. Here is an example of de?ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf?c to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include ?elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. https://fulcrumresources.net/tag/shopping-centre-marketing/ 6/124

7. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that The need satisfaction technique is a question and looks at the steps a client will undertake from when answer technique to make the client to recognise the they ?rst becomes aware of the product or service, need for your offering. This then leads to the client to when they are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something Depth Theory  Step process Depth Theory is when a creation of trust occurs The 7 step process is a plan of action that starts at between the buyer and seller. The seller uses the planning and preparation to make the sale and expertise in their product, service or industry to leads to after sale follow ups. The 7 steps are: create trust between themselves and the buyer. The 1.   Planning and preparation client will see the salesperson as an expert in that 2.   Introduction or opening https://fulcrumresources.net/tag/shopping-centre-marketing/ 7/124

8. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency area and will trust them to solve the issues that they 3.   Questioning have. 4.   Presentation 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up communication and Shopping Centre Marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Shopping Centre Marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a Shopping Centre Marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Shopping Centre Marketing agency Dhayari Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Shopping Centre Marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. https://fulcrumresources.net/tag/shopping-centre-marketing/ 8/124

9. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Shopping Centre Marketing agency Dhayari Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan https://fulcrumresources.net/tag/shopping-centre-marketing/ 9/124

10. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Dhayari Pune Shopping Centre Marketing agency Dhayari Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Dhayari Pune Marketing Company in Pune https://fulcrumresources.net/tag/shopping-centre-marketing/ 10/124

11. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Call Us :-08433772261 Email:- info@fulcrumresources.co.in   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness marketing, customers are met directly specialise in the implementation the latest advantages that in order to sell their products, using of sampling campaigns using our marketing and technology can this method of ?eld marketing. in house sampling team and offer. logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  https://fulcrumresources.net/tag/shopping-centre-marketing/ 11/124

12. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can popular tool of ?eld marketing. These interacting with people, face-to- interact with potential clients campaigns can stretch from as little as face, Street Marketing. Personal face to face physically moving one week to 6 months however some interaction is what makes the from door to door within a are continuous and full time. world go around community or household to household, Shopping Centre Marketing  Shopping Centre Marketing agency Dhayari Pune The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy Shopping Centre Marketing | Shopping Centre Marketing agency Dhayari Pune Dhayari ,  Pune Overview Dhayari is residential suburb situated in the south-western parts of Pune. It is a fast developing locality in Pune situated near the Katraj-Dehu Road Bypass. It is located around 11.8 kilometres from Pune. Primarily an agricultural village, Dhayari over the years has evolved rapidly and changed into a bustling suburb of Pune, providing affordable housing options to its residents. It comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities situated close to Dhayari are Nanded, Shivane, Vadgaon Budruk, Bibvewadi, Ambegaon BK, Narhe, Bhugaon, Warje, Kondhwa, Wanowrie, Kondhwa etc. Dhayari is surrounded by Taluka and Pimpri- Taluka towards its North, Velhe Taluka towards its West and Purandar Taluka towards the East. Due to its location, Dhayari has been a communication point between Sinhagad fort and Pune. Sinhagad Road is the main connection between Pune and Dhayari. Dhayari is near to the small villages like Nanded and Nhare. Transport facilities are also good in the locality. Bus Transport is a popular means to commute with BRT Buses plying from Swargate to Dhayari. Pune, Pimpri-Chinchwad are the nearby towns connected to Dhayari via road. Some of the key residential projects in Dhayari are Ganesh Nakshtram, Padmanabh Golden Valley, Sharada Myria, Laxmi Vishnupuram, Tanish Sankalp among others. https://fulcrumresources.net/tag/shopping-centre-marketing/ 12/124

13. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Dhayari is residential suburb situated in the south-western parts of Pune. It is a fast developing locality in Pune situated near the Katraj-Dehu Road Bypass. It is located around 11.8 kilometres from Pune. Primarily an agricultural village, Dhayari over the years has evolved rapidly and changed into a bustling suburb of Pune, providing affordable housing options to its residents. It comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities situated close to Dhayari are Nanded, Shivane, Vadgaon Budruk, Bibvewadi, Ambegaon BK, Narhe, Bhugaon, Warje, Kondhwa, Wanowrie, Kondhwa etc. Dhayari is surrounded by Taluka and Pimpri- Taluka towards its North, Velhe Taluka towards its West and Purandar Taluka towards the East. Due to its location, Dhayari has been a communication point between Sinhagad fort and Pune. Sinhagad Road is the main connection between Pune and Dhayari. Dhayari is near to the small villages like Nanded and Nhare. Transport facilities are also good in the locality. Bus Transport is a popular means to commute with BRT Buses plying from Swargate to Dhayari. Pune, Pimpri-Chinchwad are the nearby towns connected to Dhayari via road. Some of the key residential projects in Dhayari are Ganesh Nakshtram, Padmanabh Golden Valley, Sharada Myria, Laxmi Vishnupuram, Tanish Sankalp among others. Connectivity and Transit Point There are frequent buses from Swargate to Dhayari. Bus services operated by PMPML are frequently available from places like Swargate and Wagholi, while within Dhayari there are bus services to DSK Vishwa. A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. It offers smooth connectivity to other locations through the Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road Shivaji Nagar, Pune Junction, Khadki, Ghorpuri are its nearby railway stations. However, the nearest railway station to the locality is the Pune Junction which is located at a distance of 13.9 km via Sinhagad Road/ Narveer Tanaji Malusare Road. Being close to Pune International Airport is another added advantage of Dhayari which is located at a driving distance of 27 km via Narveer Tanaji Malusare Road/Sinhagad Road. Factors for past growth Its proximity to Pune International Airport, Pune Junction Railway Station along with major IT Hubs of Aundh and Baner such as Pune IT Park, Navale IT Park, Nanded City Township Symphony IT Park, and Teerth Technospace have been a plus point for Dhayari, driving residential demand and development in the locality. Rental markets are also in huge demand due the presence of nearby IT Parks offering employment opportunities. People work in the nearby IT companies, want their residence close to their workplace. As a result, demands for 2 BHK apartments for rent in Dhayari is gaining momentum. Factors for future growth A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. One the proposed corridor will operational will reduce the commuting time and will make the journey hassle-free for its commuters. https://fulcrumresources.net/tag/shopping-centre-marketing/ 13/124

14. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Strategically located on Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road, the reasons why Dhayari became one of the most desired residential areas in the city are due to its convenient location on two important roads of the city, excellent connectivity and great jumps taken in infrastructural developments. Proposed & Planned Infra Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. Infra Development (Social & Physical) Infra development has improved in the city. Some of the well-known educational institutions available here are Tree House Play Group, Shiksha Veritas High School, DSK School, Dnyangangotri Residential School for Mentally Retarded, Little Gems Nursery School, Late BK Chavan High School, Kil Bil School, ACB Play School among others. It also houses colleges nearby. These are Asian College of Science, Commerce, & Arts, TSSM’s Bhivarabai Sawant College of Engineering & Research, Dr. Sudhakar Jadhavar College, Abhinav College of Pharmacy, JSPM Narhe Technical Campus, Zeal College of Engineering & Research etc. Health care facilities are also good in the locality. Some of the famous hospital in the locality include Pulse Multi Speciality Hospital, Shree Hospital, Shreeyash Multispeciality Hospital, Sahyadri Hospital Bibwewadi, Deenanath Mangeshkar Hospital & Research Centre among few. Abhiruchi Mall & Multiplex, Om Shopping Center, Pune Central Mall, Tulsi Baug Market are some of the nearby malls in Dhayari which serves the daily needs of the residents of Dhayari. It also houses retail outlets of national and international brands such as Anosh Retail Outlet, My Jio Store, Shreya Boutique, Bata, Veena Designer Sarees, Lifestyle, Arvind Lifestyle Brands to name a few.   Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Shopping Centre Marketing agency Dhayari Pune Shopping Centre Marketing agency Dhayari Pune https://fulcrumresources.net/tag/shopping-centre-marketing/ 14/124

15. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi https://fulcrumresources.net/tag/shopping-centre-marketing/ 15/124

16. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Sales Dedicated Marketing Team Field Marketing Field Sales Merchant & Seller Door To Door Marketing Direct selling Acquisition Face To Face Marketing Door to Door Sales Street Marketing B To B Marketing Sales Staff Shopping Centre Marketing Dealer Marketing B2B Sales Door To Door Marketing Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons B To B Marketing Mobile App Marketing promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   Shopping Centre Marketing, Shopping Centre Marketing agency, Shopping Centre Marketing agency Dhayari, Shopping Centre Marketing agency Dhayari Pune, Dhayari, Pune Developing an Annual Marketing Plan and Marketing Strategy | Point of sale strategy For pune  January 26, 2020  dilipfulcrum Developing an Annual Marketing Plan and Marketing Strategy Shopping Centre Marketing agencies Wagholi Pune Fulcrum Marketing is a strategic Shopping Centre Marketing agencies Wagholi Pune. Our team of marketing consultants also specialise in marketing planning and Shopping Centre Marketing for all types of business of any size. MARKETING STRATEGY https://fulcrumresources.net/tag/shopping-centre-marketing/ 16/124

17. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach https://fulcrumresources.net/tag/shopping-centre-marketing/ 17/124

18. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. https://fulcrumresources.net/tag/shopping-centre-marketing/ 18/124

19. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. https://fulcrumresources.net/tag/shopping-centre-marketing/ 19/124

20. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Developing an Annual Marketing Plan and Marketing Strategy Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet ?exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue ?gures)? Which speci?c marketing activities were effective? Which speci?c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? https://fulcrumresources.net/tag/shopping-centre-marketing/ 20/124

21. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency What areas of your marketing budget do you want to invest more in for the coming year? The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan A marketing plan is a written document that contains a business’ marketing strategies and tactics. The ?rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De?ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de?ned per category or component. Here is an example of de?ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf?c to website via online advertising Tactic # 1 – Google Adwords https://fulcrumresources.net/tag/shopping-centre-marketing/ 21/124

22. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include ?elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, The need satisfaction technique is a question and Interest, Desire and Action. This is a method that answer technique to make the client to recognise the looks at the steps a client will undertake from when need for your offering. This then leads to the client they ?rst becomes aware of the product or service, agreeing that they have a need to be ful?lled, which to when they are making a purchase decision. leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client. Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something https://fulcrumresources.net/tag/shopping-centre-marketing/ 22/124

23. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. The 3.   Questioning client will see the salesperson as an expert in that 4.   Presentation area and will trust them to solve the issues that they 5.   Overcoming objections/negotiating have. 6.   Closing 7.   After-sales follow-up communication and Shopping Centre Marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Shopping Centre Marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a Shopping Centre Marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Shopping Centre Marketing agencies Wagholi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Shopping Centre Marketing Strategy and Planning https://fulcrumresources.net/tag/shopping-centre-marketing/ 23/124

24. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure https://fulcrumresources.net/tag/shopping-centre-marketing/ 24/124

25. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Shopping Centre Marketing agencies Wagholi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Wagholi Pune Shopping Centre Marketing agencies Wagholi Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to https://fulcrumresources.net/tag/shopping-centre-marketing/ 25/124

26. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency face. Marketing Company in Pune Call Us :-08433772261 Email:- info@fulcrumresources.co.in Wagholi Pune   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness marketing, customers are met directly specialise in the implementation the latest advantages that in order to sell their products, using of sampling campaigns using our marketing and technology can this method of ?eld marketing. in house sampling team and offer. logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail Much like product demonstrations the front line and away from the marketing agency born in these campaigns have brand reps or consumer. Auditing teams are https://fulcrumresources.net/tag/shopping-centre-marketing/ 26/124

27. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency tradition, fueled by ambassadors at the center of them. used by marketers to monitor innovation, and living at the The difference is it’s more about the traditional marketing strategies intersection of commerce and selling of the product that they put in place across imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that one gets when you can As mentioned already, demo days are a We will still need to spend time interact with potential clients popular tool of ?eld marketing. These interacting with people, face-to- face to face physically moving campaigns can stretch from as little as face, Street Marketing. Personal from door to door within a one week to 6 months however some interaction is what makes the community or household to are continuous and full time. world go around household, Shopping Centre Marketing  Shopping Centre Marketing agencies Wagholi Pune The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy Shopping Centre Marketing | Shopping Centre Marketing agencies Wagholi Pune Wagholi ,  Pune Wagholi is a suburb situated in the north-eastern parts of Pune City. It is strategically located on the Pune- Ahmednagar Highway. Primarily it was a major industrial area of Pune but over the past few years the locality has developed rapidly and has become prime residential destination for those looking for affordable homes. This locality comes under the limits of PMC. It enjoys excellent connectivity to other parts of central Pune and IT hubs such as Hadapsar and Kharadi. Located on the Ahmednagar road, Wagholi enjoys great connectivity to places like the Bund garden, Solapur highway and Airport and is now home to a number of malls, multiplexes, hotels and departmental stores to cater to the varying needs of the local population. It also enjoys easy accessibility to areas such as Mundhwa and Ranjangaon. Wagholi falls on a four-lane highway connecting Pune and Ahmednagar. Some https://fulcrumresources.net/tag/shopping-centre-marketing/ 27/124

28. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency of the prominent localities located close to Wagholi are Lohegaon, Dhanori, Vadgaon Sheri, Kharadi, Viman Nagar, Kharadi etc. Some of the key residential projects in Wagholi are Kolte Evy Estate Apartment, Rohan Abhilasha, Unicorn Sai Sankul, Nyati Elan among others. Wagholi is a suburb situated in the north-eastern parts of Pune City. It is strategically located on the Pune- Ahmednagar Highway. Primarily it was a major industrial area of Pune but over the past few years the locality has developed rapidly and has become prime residential destination for those looking for affordable homes. This locality comes under the limits of PMC. It enjoys excellent connectivity to other parts of central Pune and IT hubs such as Hadapsar and Kharadi. Located on the Ahmednagar road, Wagholi enjoys great connectivity to places like the Bund garden, Solapur highway and Airport and is now home to a number of malls, multiplexes, hotels and departmental stores to cater to the varying needs of the local population. It also enjoys easy accessibility to areas such as Mundhwa and Ranjangaon. Wagholi falls on a four-lane highway connecting Pune and Ahmednagar. Some of the prominent localities located close to Wagholi are Lohegaon, Dhanori, Vadgaon Sheri, Kharadi, Viman Nagar, Kharadi etc. Some of the key residential projects in Wagholi are Kolte Evy Estate Apartment, Rohan Abhilasha, Unicorn Sai Sankul, Nyati Elan among others. Connectivity Nagar Road which intersect Wagholi. This locality is surrounded by Lohegaon Road and Wadegaon Road on the either side. NH27 passes through the centre of the locality and connect Wagholi to the prime areas of Pune. Pune International Airport located at a driving distance of 11 km via Lohegaon Road which can be covered in less than half an hour. Hadapsar, Ghorpuri, Pune Junction, and Shivajinagar are its nearby railway stations. However, However, Hadapsar is the nearest railway station to Wagholi which is located at a distance of 10 km. Factors for past growth The area’s close proximity to employment hubs of Kharadi, Hadapsar and Viman Nagar makes it a preferred locality for Pune’s working population. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK ?ats in Wagholi have get momentum. It is also located in close proximity to major industrial zones like Ranjangaon and Shikrapur, which is another reason behind increasing demand for property here. Several industrial and automobile companies are located nearby and people working in these industries majorly seek homes in Wagholi. Proposed & Planned Infra The Nagar road has been widened to six lanes. Also, the area is proposed to be a dead end to the ring road which will be planned to surround the city. Once operational will reduce the traf?c time by 10-15 min. Proposed ?yover on the road connecting Wagholi to Shikrapur in the opposite direction. https://fulcrumresources.net/tag/shopping-centre-marketing/ 28/124

29. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Infra development (Social & Physical) Civic infrastructure is excellent in Wagholi and residents can expect good social amenities like retail outlets, reputed educational institutions and leading hospitals nearby. Some of the reputed educational institutions like Jyotirmay International School, Podar International School, The Lexicon International School, Kidzee Pre School, Wagheshwar English School & Junior College, Eurokids, Sharad Pawar International School and Dhole Patil College of Engineering are located in the vicinity. It also house some good colleges nearby. These are Wageshwar Junior College, GH Raisoni Institute of Engineering, Vedant MBA College Wagholi, Shree Ramchandra College of Engineering, JSPM’s Charak College of Pharmacy and Research among others. Apart from that, other regular amenities like Banks, ATM’s and Hospitals are also present in Wagholi. A number of infrastructural upgradations to improve the road connectivity are also on the cards for Wagholi. It houses some quality healthcare facilities to its residents. Govt Sub Hospital, Lifeline Hospital, Imax Multispeciality Hospital, Columbia Asia Hospital, Medipoint Hospital, and Sahyadri Super Speciality Hospital Nagar Road are some of the famous hospitals in and around Wagholi. Inorbit Mall, Pulse Mall, Creativity Mall, SGS Mall, Seasons Mall, The Pavillion Pune, Jewel Square etc are located close to Wagholi. It also houses retail outlets of national and international brands such as Wheel Sports, Sairam Retail Outlets, Sarwottam Awhalwadi Retail Outlet, Max Fashion, Idea Retail Store, Reliance Express Store, Jockey Store, Cantabil Retail India Ltd, and My Jio Store to name a few.   Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Shopping Centre Marketing agencies Wagholi Pune Shopping Centre Marketing agencies Wagholi Pune https://fulcrumresources.net/tag/shopping-centre-marketing/ 29/124

30. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Field Marketing Sales Dedicated Marketing Team Door To Door Marketing Field Sales Merchant & Seller Face To Face Marketing Direct selling Acquisition B To B Marketing Door to Door Sales Street Marketing https://fulcrumresources.net/tag/shopping-centre-marketing/ 30/124

31. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Dealer Marketing Sales Staff Shopping Centre Marketing Retail Marketing – The New B2B Sales Door To Door Marketing Retaility Sales Promotion Direct Marketing Mobile App Marketing Sales Coupons B To B Marketing Merchant Acquiring promotions Direct Response Marketing Customer Acquisition consumer sales Street Team Marketing promotions   Shopping Centre Marketing, Shopping Centre Marketing agencies, Shopping Centre Marketing agencies Wagholi, Shopping Centre Marketing agencies Wagholi Pune, Wagholi, Pune Developing an Annual Marketing Plan and Marketing Strategy | Sales Force strategy For pune  January 22, 2020  dilipfulcrum Developing an Annual Marketing Plan and Marketing Strategy Shopping Centre Marketing company Deccan Gymkhana Pune Fulcrum Marketing is a strategic Shopping Centre Marketing company Deccan Gymkhana Pune. Our team of marketing consultants also specialise in marketing planning and Shopping Centre Marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. https://fulcrumresources.net/tag/shopping-centre-marketing/ 31/124

32. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. https://fulcrumresources.net/tag/shopping-centre-marketing/ 32/124

33. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. https://fulcrumresources.net/tag/shopping-centre-marketing/ 33/124

34. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Developing an Annual Marketing Plan and Marketing Strategy https://fulcrumresources.net/tag/shopping-centre-marketing/ 34/124

35. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet ?exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue ?gures)? Which speci?c marketing activities were effective? Which speci?c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? What areas of your marketing budget do you want to invest more in for the coming year? https://fulcrumresources.net/tag/shopping-centre-marketing/ 35/124

36. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan A marketing plan is a written document that contains a business’ marketing strategies and tactics. The ?rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De?ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de?ned per category or component. Here is an example of de?ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf?c to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads https://fulcrumresources.net/tag/shopping-centre-marketing/ 36/124

37. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include ?elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that The need satisfaction technique is a question and looks at the steps a client will undertake from when answer technique to make the client to recognise the they ?rst becomes aware of the product or service, need for your offering. This then leads to the client to when they are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something Depth Theory  Step process https://fulcrumresources.net/tag/shopping-centre-marketing/ 37/124

38. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Depth Theory is when a creation of trust occurs The 7 step process is a plan of action that starts at between the buyer and seller. The seller uses the planning and preparation to make the sale and expertise in their product, service or industry to leads to after sale follow ups. The 7 steps are: create trust between themselves and the buyer. The 1.   Planning and preparation client will see the salesperson as an expert in that 2.   Introduction or opening area and will trust them to solve the issues that they 3.   Questioning have. 4.   Presentation 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up communication and Shopping Centre Marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Shopping Centre Marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a Shopping Centre Marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Shopping Centre Marketing company Deccan Gymkhana Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Shopping Centre Marketing Strategy and Planning Implement your marketing plan https://fulcrumresources.net/tag/shopping-centre-marketing/ 38/124

39. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Shopping Centre Marketing company Deccan Gymkhana Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. https://fulcrumresources.net/tag/shopping-centre-marketing/ 39/124

40. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Deccan Gymkhana Pune Shopping Centre Marketing company Deccan Gymkhana Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Deccan Gymkhana Pune Marketing Company in Pune https://fulcrumresources.net/tag/shopping-centre-marketing/ 40/124

41. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Call Us :-08433772261 Email:- info@fulcrumresources.co.in   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness marketing, customers are met directly specialise in the implementation the latest advantages that in order to sell their products, using of sampling campaigns using our marketing and technology can this method of ?eld marketing. in house sampling team and offer. logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  https://fulcrumresources.net/tag/shopping-centre-marketing/ 41/124

42. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can popular tool of ?eld marketing. These interacting with people, face-to- interact with potential clients campaigns can stretch from as little as face, Street Marketing. Personal face to face physically moving one week to 6 months however some interaction is what makes the from door to door within a are continuous and full time. world go around community or household to household, Shopping Centre Marketing  Shopping Centre Marketing company Deccan Gymkhana Pune The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy Shopping Centre Marketing | Shopping Centre Marketing company Deccan Gymkhana Pune Deccan Gymkhana ,  Pune Deccan Gymkhana is an area lies in the centre of Pune. It is very close to Pune Municipal Corporation and comes under the jurisdiction of PMC. This area has Sambhaji Park, one of the famous parks in the city. There is famous Temple of Lord Hanuman ”Bal Bheem Temple”. Patrakar Nagar, Gokhale Nagar, Shivajinagar, Mangalwar Peth, Kelewadi, Kothrud, Dattawadi, Swargate, Budhwar Peth and Mangalwar Peth are its neighboring localities. Deccan Gymkhana Sports Club is a sports club situated in this area. Entertainment areas such as City Pride Multiplex, Alka Cinema Hall, Balgandharva Drama Theatre are merely 10 minutes’ drive away. PMPML bus routes originating from Deccan Gymkhana Bus Depot. Some of the key residential projects in Deccan Gymkhana are Pandit Javdekar Cassia, Gokhale Saloni, Chintamani Labhde Prestige, Paranjape Vanashree, Saikrupa Apartments, Nirmiti Anvaya among others. Deccan Gymkhana is an area lies in the centre of Pune. It is very close to Pune Municipal Corporation and comes under the jurisdiction of PMC. This area has Sambhaji Park, one of the famous parks in the city. There is famous Temple of Lord Hanuman ”Bal Bheem Temple”. Patrakar Nagar, Gokhale Nagar, Shivajinagar, Mangalwar Peth, Kelewadi, Kothrud, Dattawadi, Swargate, Budhwar Peth and Mangalwar Peth are its neighboring localities. Deccan Gymkhana Sports Club is a sports club situated in this area. Entertainment areas such as City Pride https://fulcrumresources.net/tag/shopping-centre-marketing/ 42/124

43. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Multiplex, Alka Cinema Hall, Balgandharva Drama Theatre are merely 10 minutes’ drive away. PMPML bus routes originating from Deccan Gymkhana Bus Depot. Some of the key residential projects in Deccan Gymkhana are Pandit Javdekar Cassia, Gokhale Saloni, Chintamani Labhde Prestige, Paranjape Vanashree, Saikrupa Apartments, Nirmiti Anvaya among others. Connectivity : Important roads like Karve Road, Jangli Maharaj Road and Fergusson College Road originate in this area. This area is well linked to the different areas of Pune by PMPML buses. Tilak Road ia a linking road between Swargate and Deccan Gymkhana, while the Laxmi Road links this area to Pune Cantonment. Deccan Gymkhana is a major halt on several routes of PMPML-Malwadi. They have there halt at Deccan Gymkhana. Buses from Gokhale Nagar and Janwadi traveling to Shanipar and Swargate pass via Deccan Gymkhana. Buses originating from Pune Railway Station and Shivajinagar to Karve Nagar, Bharati Vidyapeeth and Dhankawadi pass from Deccan Gymkhana. It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.8 kms via Airport Road and Sangamwadi Road. Shivajinagar, Pune Junction, Pune Railway Station, Ghorpadi Railway Station, Hadapsar, Khadki Railway Station are its nearby railway stations while Shivaji Nagar Railway Station is the nearest railway station to Deccan Gymkhana located at a distance of 2.7 km via Jangali Maharaj Road. Factors for past growth Proximity to Pune International Airport along with major IT Parks such as Such as Lohia Jain IT Park and Pune IT Park in the vicinity is a plus point for Deccan Gymkhana. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. There are huge ?ats for sale available in Deccan Gymkhana at affordable rate. Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Proposed metro station will also play major role in the development of this locality. Factors for future growth : Proposed metro station is one of the reasons behind increasing price of plots in Deccan Gymkhana. Once this metro station will active, lot’s of commercial and infra development will be seen in the locality which will increase residential demand and development in the locality. Infrastructural Development (Social & Physical) : Navin Marathi High School, Ahilyadevi high School For Girls, JETs Preschool, Modern English Medium School, Creations, The School of Design and Technology, Huzurpaga Girls High School and Junior College are some of the reputed schools in the vicinity. Ghaisas ENT Hospital, Gupte Hospital, Sathe Hospital, Galaxy Care Hospital and Sahyadri Speciality Hospital are the renowned hospitals which provides health care facility to the resident of Deccan Gymkhana. https://fulcrumresources.net/tag/shopping-centre-marketing/ 43/124

44. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Restaurants like KFC, McDonald’s and Pizza Hut on Jangli Maharaj road. S mall. All For Small, R Deccan Mall, Mahalaxmi Mall and Pune Central Mall are the nearby malls. Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad   Shopping Centre Marketing company Deccan Gymkhana Pune Shopping Centre Marketing company Deccan Gymkhana Pune Marketing Company in Hadapsar Marketing Company in Balewadi https://fulcrumresources.net/tag/shopping-centre-marketing/ 44/124

45. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Pune KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Sales Dedicated Marketing Team Field Marketing Field Sales Merchant & Seller Door To Door Marketing Direct selling Acquisition Face To Face Marketing Door to Door Sales Street Marketing B To B Marketing Sales Staff Shopping Centre Marketing Dealer Marketing B2B Sales Door To Door Marketing Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons B To B Marketing Mobile App Marketing promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   Shopping Centre Marketing, Shopping Centre Marketing company, Shopping Centre Marketing company Deccan Gymkhana, Shopping Centre Marketing company Deccan Gymkhana Pune, Deccan Gymkhana, Pune https://fulcrumresources.net/tag/shopping-centre-marketing/ 45/124

46. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Shopping Centre Marketing business Mahim | Shopping Centre Marketing business mumbai  January 20, 2020  dilipfulcrum Shopping Centre Marketing business Mahim Fulcrum Marketing is a strategic Shopping Centre Marketing business Mahim. Our team of marketing consultants also specialise in marketing planning and Shopping Centre Marketing for all types of business of any size. Brand Strategy: Build a Powerful Brand Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with speci?c products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors. Research Messaging Brand Expression Interview customers and SMEs Tell your story convincingly Create a visual representation of Primary, secondary research Maintain campaign consistency your brand We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position. Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications. Finally, we create a visual identity that expresses your brand to a T. While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value. MARKETING STRATEGY https://fulcrumresources.net/tag/shopping-centre-marketing/ 46/124

47. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.   SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that The need satisfaction technique is a question and looks at the steps a client will undertake from when answer technique to make the client to recognise the they ?rst becomes aware of the product or service, need for your offering. This then leads to the client to when they are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something Depth Theory  Step process Depth Theory is when a creation of trust occurs The 7 step process is a plan of action that starts at between the buyer and seller. The seller uses the planning and preparation to make the sale and expertise in their product, service or industry to leads to after sale follow ups. The 7 steps are: create trust between themselves and the buyer. The 1.   Planning and preparation client will see the salesperson as an expert in that 2.   Introduction or opening area and will trust them to solve the issues that they 3.   Questioning have. 4.   Presentation https://fulcrumresources.net/tag/shopping-centre-marketing/ 47/124

48. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up Implementing a Shopping Centre Marketing Strategy Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Shopping Centre Marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Shopping Centre Marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Team And Resources Schedule It should also assess what resources you need. For The plan should include a schedule of key tasks. This example, you might need to think about what sets out what will be done, and by when. Refer to the brochures you need, and whether they need to be schedule as often as possible to avoid losing sight of available for distribution. You might also need to look your objectives under the daily workload. at how much time it takes to sell to customers and whether you have enough salespeople. Control Cost As well as setting out the schedule, the plan needs to The cost of everything in the plan needs to be say how it will be controlled. You need an individual included in a budget. If your ?nances are limited, your who takes responsibility for pushing things along. A plan will need to take that into account. Don’t spread good schedule and budget should make it easy to your marketing activities too thinly – it is better to monitor progress. When things fall behind schedule, concentrate your resources to make the most of your or costs overrun, you need to be ready to do budget. You may also want to link your marketing something about it and to adapt your plan budget to your sales forecast. accordingly. https://fulcrumresources.net/tag/shopping-centre-marketing/ 48/124

49. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Shopping Centre Marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing on a tight budget Marketing your business in Pune How to get the most out of a small or limited How to market your business effectively in pune marketing budget using cost-effective marketing including researching your target audience and methods such as Public Relations and online establishing new contacts marketing Shopping Centre Marketing,Shopping https://fulcrumresources.net/tag/shopping-centre-marketing/ 49/124

50. 10/11/2020 Shopping Centre Marketing Archives - Marketing Agency Centre Marketing business Mahim Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Mahim Mahim, mumbai Call Us :-08433772261 Email:- info@fulcrumresources.co.in   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness marketing, customers are met directly specialise in the implementation the latest advantages that in order to sell their products, using of sampling campaigns using our marketing and technology can this method of ?eld marketing. in house sampling team and offer. logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results https://fulcrumresources.net/tag/shopping-centre-marketing/ 50/124