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The communication process model. An individual has an idea to communicate. SENDER. The idea is encoded. Perception Self-concept Family Culture Skills Feelings Attitudes Values. SENDER. Individuals encode ideas according to their own unique perceptions.
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The idea is encoded Perception • Self-concept • Family • Culture • Skills • Feelings • Attitudes • Values SENDER Individuals encode ideas according to their own unique perceptions
The encoded idea is sent in a message SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues MESSAGE To a receiver who decodes it according to different individual perceptions
The receiver responds with feedback SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues MESSAGE FEEDBACK Feedback helps to ensure that the messagereceived has been decoded correctly
CHANNEL CONTEXT Channel - the means of conveying the message SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues MESSAGE FEEDBACK Context - the situation, environment or circumstances of the communication
CHANNEL INTERFERENCE CONTEXT Interference SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues MESSAGE FEEDBACK Interferencechangesordistortsthemessage
CHANNEL CONTEXT The communication processis continuous… SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues MESSAGE MESSAGE MESSAGE INTERFERENCE FEEDBACK FEEDBACK FEEDBACK