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Qualitative research is a methodological approach that emphasizes understanding human experiences and perspectives. It seeks to explore the meanings, interpretations, and narratives of individuals to provide insights into their lived experiences. By employing techniques such as interviews, focus groups, and observations, qualitative research uncovers rich, contextual data that quantitative methods may overlook. This approach is invaluable in fields such as psychology, sociology, and anthropology, where human behavior and social phenomena are examined in depth.
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