Fundraising in Student Affairs Professional Development Session February 9, 2011
Types of Giving Endowments One time gifts Annual Giving
Endowment • Larger monetary gift capable of producing interest income to support on-going need. • Scholarships • Operating Costs • Programmatic Costs
Endowment Example Herbert and Sylvia Fisher Fisher Student Center Fisher University Union Scholarship in the Watson School of Education Fisher Field House
Campus Community Building Herbert and Sylvia Fisher Fisher Student Center
One Time Gifts Senior Class Gifts
One Time Gifts • Financial gifts intended to support a specific initiative. • Seahawk Sculpture • Memorial Garden • Senior Class Gifts
Changing Model of Senior Class Gifts Then Now
Why the Change • History of Senior Class Gift Giving • Campaign Success • Institutional Obligation to on-going care/expense • Demonstrated success with options for giving • College or School • Department • Student Organization • Memorial Garden • Shift to Class Year amount -- $20.11 • Focus on number of individuals giving rather than the size of the gift.
Annual Giving To General Fund To Scholarships To Department or Program of Donor’s Choice Parent Fund
Annual Giving • Annual Campaigns • Faculty & Staff Campaign • Parent Fund Phone a Thon • Church Stewardship
Capital Campaigns • Tend to occur in cycles over several years. • UNCW’s last capital campaign concluded in 1997. • Public phase of current campaign to launch this month. • Target multi-million dollar goals. • Public phase often announced when majority of funds are in hand or committed. • Often target specific priorities. • Scholarships • Construction Projects
Endowments 101 Show me the money…or not
In good times and in bad • Bad Times • FSC endowment is now “under water,” so not capable of producing interest income • Good Times • FSC Endowment produced $90,000 in useable interest income in a single year
Sometimes donors change their minds • Unhappy UConn Donor Wants His $3-Million Back The Chronicle of Higher Education January 25, 2011 • T. Boone Pickens has a simple message for UConn officials as they attempt to placate an angry benefactor who has demanded his $3-million back. “Your donors are as important to you as some of your players are,” Pickens toldUSA Today. “So you don’t want to offend anybody.”
Sometimes what they give you … January 20, 2006 Athletics at Okla. State Receives $165-Million By ERIN STROUT A billionaire alumnus has given Oklahoma State University at Stillwater $165-million for new athletics facilities, in what university officials said last week was the largest donation ever to a college athletics program.
Is not what you get • October 26, 2008 • T. Boone Pickens Pledges Another 'Major Gift' to Oklahoma State U. Athletics T. Boone Pickens, the billionaire oil tycoon who gave $165-million to Oklahoma State University’s athletics department in 2005, said on Saturday that he would announce “another major gift” to the department on Monday. He did not reveal the value of the gift, but according to the Tulsa World, a source familiar with the situation said it would be $63-million. The new gift will replenish a fund started with the earlier donation, Mr. Pickens said. That fund constitutes a big chunk of the money for stadium upgrades and an athletics village to be built at the Stillwater, Okla., campus, but the controversial project has been put on hold because the fund has taken a beating in the national economic downturn. Mr. Pickens would not divulge the fund’s value, the newspaper reported, but he did acknowledge that it had dropped about 60 percent.
Sometimes what you get is not what you need • Baldwin-Wallace College Sells Donated Art for $1.4-Million February 7, 2011, 1:40 pm Baldwin-Wallace College, a liberal-arts institution in Ohio, has made $1.4-million by selling 1,700 donated works of art it said it was unable to properly care for or even to display, The Plain Dealer, a newspaper in Cleveland, reported today. The artworks, including a lithograph by Roy Lichtenstein, were auctioned by a Cleveland gallery, and the college will use the proceeds to establish a $100,000 endowment for its art department and to finance capital improvements. Such sales often draw criticism from donors or their heirs, as well as from museum officials who generally view deaccessioning as unethical, but The Plain Dealer didn’t report any complaints.
Stewardship Recognizing those that give
Matchmaking • How do you find the right match of a donor with a need? • Identify the needs in detail and have them readily available. • Listen to your donors and other friends of the university to determine interests. • Offer options, complete with details about the kind of difference a gift can make in a specific situation.
Stewardship • Recognition Ceremonies • Recognition Emblems • Fisher Display in the FSC • Varsity Display in the FUU • Bronze Dedication Plaques in both facilities • On-going outreach to them • When to involve • When not to involve