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Satir Model

Satir Model. F L E X I B L E C O N T A I N E R. The ability for each program to tailor and customize their approach while still having processes that are global and scalable. Pearson Introductions. John Dobbertin – SVP, Business Operations & Services

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Satir Model

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  1. Satir Model

  2. FLEXIBLECONTAINER • The ability for each program to tailor and customize their approach while still having processes that are global and scalable.

  3. Pearson Introductions • John Dobbertin – SVP, Business Operations & Services • Chris Tilghman – VP, Program Development - Inside Track • Heather Matson – AVP, Learning Solutions • Gail Krovitz – Director, Academic Training & Consulting • Chris Terranova – Director, Program Initiatives • GocaMicic – VP, Technology Marketing • Dave Brooks – Director, Technology Marketing • Matt Fishencord – Director, Course Services • Micah Cox – AVP, Education Solutions

  4. LearningStudio overview and Academic Training & Consulting Gail Krovitz

  5. Academic Training & Consulting

  6. LearningStudio Highlights

  7. Training Options • On-site Trainings • Online Courses • Webinar Sessions • Ongoing Faculty Support • Student & InstructorTutorials

  8. Course Migration ProcessCustom Curriculum Development Pearson Professional Services Matt Fishencord - Course Services Director Hamra Black – PMO Director Micah Cox – AVP, Education Solutions

  9. Course Migration Team • Core Team: • Desi Ottmar – Project Manager • Heather Burgbacher – Instructional Designer • Tyler Messenger – Lead Developer • Matt Fishencord – Course Services Director • Support Team: • Theresa Turner – Lead Developer • David Larson – Content Services Manager • Sus Bunker-Alvarado – Instructional Design Manager

  10. Migration Goals • Fast and accurate • Dynamic collaboration with faculty • Maintain visual styling • Maintain learning experience • Enable use of Learning Studio tools and add-ons

  11. High Level Migration Process

  12. Detailed Migration Process

  13. Duration of Migration Deliverables • Demo Migration: 1 Week • Proof of Concept: 1 Week • Migrate and Deploy: 2 Weeks • Migration 1 Week • Faculty Review 2-3 Days • Revisions 2-3 Days • Faculty Approval

  14. Custom Curriculum Development • Faculty members may engage and collaborate with Cal State Online and Pearson for online curriculum development • Comprehensivesolutions available to support custom curriculum development of new or revised online offerings • Faculty will continue to drive content and development based on current practices and preferences • Ability to support determination of curriculum and development processes based on accepted faculty standards • Backwards design philosophy centered on the ADDIE model of instructional design • Textbook agnostic; design around faculty provided outcomes

  15. Service Levels & Package Options Ruth Black & Mark Russell

  16. Service Levels

  17. Brand and Website Marketing GocaMicic & Dave Brooks

  18. Marketing Objectives • Phase 1 • Build out website • Target and engage warm leads • Phase 2 • Increase awareness of Cal State Online • Drive qualified leads • Improve conversion • Optimize website

  19. Phase Two – Our Process Our process is completely transparent and inclusive of your key stakeholders. Phase 1: Discover Phase 2: Develop Phase 3: Implement Phase 4: Analyze Phase 5: Refine • Creative dev. & production • Media target • Media plan • Secure buy • Conversion • Effectiveness & efficiency analysis • Target • Media channels • Creative development • Business audit • Revenue objectives • Research target

  20. Cal State Online

  21. Prospective Student Coaching& Enrolled Student (Success) Coaching Chris Tilghman

  22. Students who do not complete online programs generally leave for time and financial reasons Adults (age 25+) • The top 2 reasons • Nearly 30%, managing life outside of school • Finances a close second 99% confidence level between bands n=30,413

  23. Enrolling and Retaining Online Students Inquiry Application Registration Start Term 1-2 Ongoing • Understand student’s needs • Introduce Program • Confirm admissions eligibility • Communicate university value proposition • Ensure understanding of enrollment process and timeline • Connect student to key staff • Connect goals to experience at CSU • Provide motivation • Assist with time management • Collaborate on solutions to financial aid, health and academic support challenges • Keep on track to graduation and prepare for career success and loan repayment • Connect student to key program staff • Establish productive weekly routine • Reinforce decision to attend CSU • Build relationship • Anticipate challenges Volume & Frequency Personalization & Touch

  24. Leveraging CRM Technology

  25. Training and Certifying Professional Student Coaches Darrin Richmond - San Francisco John French - Portland Victoria Kim - San Francisco Selective recruitment and assessment Experienced professionals Rigorous certification and management systems • Passion for service • High EQ and IQ • Extroverted personality • Performance driven • Motivated and motivating • Highly selective recruiting • Intensive screening and assessment process • Exciting company mission to make positive student impact • Four certification levels from coach to manager • Career advancement opportunities • In-depth performance measurement

  26. Regular Communication and Reporting

  27. Program Management & System Integration Chris Terranova

  28. Technical integration • Fullerton and Amir Dabirian • Phase I • Inbound Single Sign on • Batch enrollment file processing • Aggregate from campuses • Multiple updates per day • Technical Integrations with Inside Track • Phase 2 – Shibboleth integration

  29. Program Management

  30. Conclusion & Questions • We journey together • Focus on your students and their ultimate success • Many Pearson resources with Cal State Online ‘top of mind’ • Questions???

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