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Satir Model
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Satir Model. F L E X I B L E C O N T A I N E R. The ability for each program to tailor and customize their approach while still having processes that are global and scalable. Pearson Introductions. John Dobbertin – SVP, Business Operations & Services
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Satir Model
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Presentation Transcript
- Satir Model
- FLEXIBLECONTAINER The ability for each program to tailor and customize their approach while still having processes that are global and scalable.
- Pearson Introductions John Dobbertin – SVP, Business Operations & Services Chris Tilghman – VP, Program Development - Inside Track Heather Matson – AVP, Learning Solutions Gail Krovitz – Director, Academic Training & Consulting Chris Terranova – Director, Program Initiatives GocaMicic – VP, Technology Marketing Dave Brooks – Director, Technology Marketing Matt Fishencord – Director, Course Services Micah Cox – AVP, Education Solutions
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LearningStudio overview and Academic Training & Consulting
Gail Krovitz - Academic Training & Consulting
- LearningStudio Highlights
- Training Options On-site Trainings Online Courses Webinar Sessions Ongoing Faculty Support Student & InstructorTutorials
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Course Migration ProcessCustom Curriculum Development
Pearson Professional Services Matt Fishencord - Course Services Director Hamra Black – PMO Director Micah Cox – AVP, Education Solutions - Course Migration Team Core Team: Desi Ottmar – Project Manager Heather Burgbacher – Instructional Designer Tyler Messenger – Lead Developer Matt Fishencord – Course Services Director Support Team: Theresa Turner – Lead Developer David Larson – Content Services Manager Sus Bunker-Alvarado – Instructional Design Manager
- Migration Goals Fast and accurate Dynamic collaboration with faculty Maintain visual styling Maintain learning experience Enable use of Learning Studio tools and add-ons
- High Level Migration Process
- Detailed Migration Process
- Duration of Migration Deliverables Demo Migration: 1 Week Proof of Concept: 1 Week Migrate and Deploy: 2 Weeks Migration 1 Week Faculty Review 2-3 Days Revisions 2-3 Days Faculty Approval
- Custom Curriculum Development Faculty members may engage and collaborate with Cal State Online and Pearson for online curriculum development Comprehensivesolutions available to support custom curriculum development of new or revised online offerings Faculty will continue to drive content and development based on current practices and preferences Ability to support determination of curriculum and development processes based on accepted faculty standards Backwards design philosophy centered on the ADDIE model of instructional design Textbook agnostic; design around faculty provided outcomes
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Service Levels & Package Options
Ruth Black & Mark Russell - Service Levels
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Brand and Website Marketing
GocaMicic & Dave Brooks - Marketing Objectives Phase 1 Build out website Target and engage warm leads Phase 2 Increase awareness of Cal State Online Drive qualified leads Improve conversion Optimize website
- Phase Two – Our Process Our process is completely transparent and inclusive of your key stakeholders. Phase 1: Discover Phase 2: Develop Phase 3: Implement Phase 4: Analyze Phase 5: Refine Creative dev. & production Media target Media plan Secure buy Conversion Effectiveness & efficiency analysis Target Media channels Creative development Business audit Revenue objectives Research target
- Cal State Online
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Prospective Student Coaching& Enrolled Student (Success) Coaching
Chris Tilghman - Students who do not complete online programs generally leave for time and financial reasons Adults (age 25+) The top 2 reasons Nearly 30%, managing life outside of school Finances a close second 99% confidence level between bands n=30,413
- Enrolling and Retaining Online Students Inquiry Application Registration Start Term 1-2 Ongoing Understand student’s needs Introduce Program Confirm admissions eligibility Communicate university value proposition Ensure understanding of enrollment process and timeline Connect student to key staff Connect goals to experience at CSU Provide motivation Assist with time management Collaborate on solutions to financial aid, health and academic support challenges Keep on track to graduation and prepare for career success and loan repayment Connect student to key program staff Establish productive weekly routine Reinforce decision to attend CSU Build relationship Anticipate challenges Volume & Frequency Personalization & Touch
- Leveraging CRM Technology
- Training and Certifying Professional Student Coaches Darrin Richmond - San Francisco John French - Portland Victoria Kim - San Francisco Selective recruitment and assessment Experienced professionals Rigorous certification and management systems Passion for service High EQ and IQ Extroverted personality Performance driven Motivated and motivating Highly selective recruiting Intensive screening and assessment process Exciting company mission to make positive student impact Four certification levels from coach to manager Career advancement opportunities In-depth performance measurement
- Regular Communication and Reporting
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Program Management & System Integration
Chris Terranova - Technical integration Fullerton and Amir Dabirian Phase I Inbound Single Sign on Batch enrollment file processing Aggregate from campuses Multiple updates per day Technical Integrations with Inside Track Phase 2 – Shibboleth integration
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Program Management
- Conclusion & Questions We journey together Focus on your students and their ultimate success Many Pearson resources with Cal State Online ‘top of mind’ Questions???
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