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“Providing you with a Healthier home environment so you don’t have to” By: Sherrel Julion

Cleansing Hands Home Cleaning Services. “Providing you with a Healthier home environment so you don’t have to” By: Sherrel Julion. Executive Summary. 50,000 U.S. Operating Cleaning Services

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“Providing you with a Healthier home environment so you don’t have to” By: Sherrel Julion

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  1. Cleansing Hands Home Cleaning Services “Providing you with a Healthier home environment so you don’t have to” By: Sherrel Julion

  2. Executive Summary • 50,000 U.S. Operating Cleaning Services • Gross 40 billion dollars in U. S Annual Revenue • 30,000 makes up Laundry/Dry cleaning service • What makes us different?

  3. “Providing you with a healthier home environment so you don’t have to” Campaign Theme • Producing natural earth-friendly cleaning products • Servicing your home at a lower rate than our competition.

  4. Target Audiences • Families who are consumed with daily activities, unable to tend to household duties • Elderly • Disabled • Bedridden • Multiple pet environments • Health-care Facilities • Nursing Homes • Education • Early Education facilities

  5. Objective: To renovate households into selecting healthier home product choices, decreasing human detrimental cleaning products exposure by 50%. Tactics Media Kit Strategies Informing homeowners on cleaning product sales Consequences of using harmful products Informing of benefits of using natural home care products - Financial Benefits - Health Benefits Flyers Posters Sound bite on Fox2Moms Commercial links accessible on Facebook, Twitter, and YouTube How to video’s on YouTube Fun Facts about Natural Product use Benefits of Natural Product Use -Visual Aids -YouTube -Posters -Blogs

  6. Annual Cleaning Supply Cost (per household) NorthEast South Midwest / West $880 yr. / $838 yr. Family Income($150,00+) $2,000+ yr. $840 yr. Family Income($40,000-50,000) $1,000 yr. $867 yr. Family Income(below $40,000) $500 yr.

  7. Fun Facts 1001 Uses of Vinegar Gardening Cleaning Laundry Health Automotive Pet Cooking Photo retrieved from:google.com

  8. Media Elements Internet Element Internel Element Media Selection Facebook.com/CleansingHandsServices Twitter: @CleansingHandsServices Instagram: @CHHCleaning - Cleansing Hand Challenge - Community Events Fox2News.com/Moms Stltoday.com/Business Local Radio station’s Photos retrieved from: google.com

  9. References Mizkan.com.(2013). 1001 Uses for White Distilled Vinegar. Retrieved April 15, 2013, from http://www.vinegartips.com/scripts/pageViewSec.asp?id=7 Sutherland, S. (2013). Cleaning Business Profits, Earnings and Salaries - How Much Money Can You Make?. Retrieved April 20, 2013, from http://ezinearticles.com/?Cleaning-Business-Profits,-Earnings-and-Salaries---How-Much-Money-Can-You-Make?&id=2140224 Catewayo, A. (2013). How Much Money Does an Average Family Spend on Cleaning Products in a Year?. Retrieved April 20, 2013, from http://budgeting.thenest.com/much-money-average-family-spend-cleaning-products-year-23539.html Bureau of Labor Statistics: Consumer Expenditure Survey Anthology, 2009

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