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DIGITAL IDENTITY FOR COMPANIES

DIGITAL IDENTITY FOR COMPANIES. Creation of Content for E-Enterprise. Get conNEcTed to the Job Market. Project Number: 2017-1-ES01-KA204-038304. CONTENT. Hootsuite. Timetable Google Adwords . How to create an attractive content. Project Number: 2017-1-ES01-KA204-038304.

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DIGITAL IDENTITY FOR COMPANIES

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  1. DIGITAL IDENTITY FOR COMPANIES Creation of Content for E-Enterprise Get conNEcTed to the Job Market Project Number: 2017-1-ES01-KA204-038304

  2. CONTENT • Hootsuite. • Timetable • Google Adwords. • How to create an attractive content Project Number: 2017-1-ES01-KA204-038304

  3. Learning Goals • manage different social media tools • create timetable through Gantt chart software • use online services for the marketing purposes • apply different methods for creating attractive e-enterprise content Project Number: 2017-1-ES01-KA204-038304

  4. Hootsuite • Social Media Management platform. Hootsuiteorganises different socialmedianetworksunderoneaccountwithpossibilitytopost at the same time ‘‘with a singleclick‘‘ in multiple socialmedia. • The usercanoperate different socialnetworkseven in onetab, scheduleposts, addteammembers and create a workingteamaswellaslookthroughsocialmediaanalytics. Useful Term: • Stream: Activity in the socialnetwork (itcanbevisualised in the form of columns) Project Number: 2017-1-ES01-KA204-038304

  5. Example Project Number: 2017-1-ES01-KA204-038304

  6. Features • Platform Integration • Management of different social networks • Simplify the use of social media • Info source • Monitoring • Scheduling • Analytics Project Number: 2017-1-ES01-KA204-038304

  7. E-Enterprise Advantages • Dissemination • Visibility • Information • Networking Project Number: 2017-1-ES01-KA204-038304

  8. Timetable (Gantt Chart) Software, thatfunctionsas a time-, ressources- and cost plan but also as a controllingtool. Gantt isdisplayed in the form of bar chartandcontributestoprojectplanningprocess. Activitiesarescheduledwithstart and finish dates , so tokeep an order and track of the tasks and reduce the risk of failure. Project Number: 2017-1-ES01-KA204-038304

  9. Features • Management with inclusion of 3 main factors • Integration of different data under one software • Synchronization of data changes in multiple level: costs, resources, time Project Number: 2017-1-ES01-KA204-038304

  10. Example Project Number: 2017-1-ES01-KA204-038304

  11. E-Enterprise Advantages • Overview of projectunderseveralaspects • Riskavoidance • Quantitative results • MinimizeCost • Resourceallocation Project Number: 2017-1-ES01-KA204-038304

  12. Google Adwords • Online service in the form of auction used for the purpose of marketing. It is about paid advertisements, which appear in the upper part of google research results page depending on the key words that someone types. • Process: • Advertisers: place a bid for their ad • Google: receives a specific amount per customer click • The selection of the ad depends on 2 factors • Bid • Quality score Project Number: 2017-1-ES01-KA204-038304

  13. Features • Keywords • Ad Campaign • Statistics Project Number: 2017-1-ES01-KA204-038304

  14. E-Enterprise Advantages • Development of attractiveMarketing strategy • Improvement of perfomancethroughcompetition • International impact • New insights(marketingtechniques, digital tools, products) Project Number: 2017-1-ES01-KA204-038304

  15. How to create an attractive content E-Enterprise Website • Attractive Logo • Clear Content • Structure • Interactive Information • Visibility of product and enterprise • Easy access Project Number: 2017-1-ES01-KA204-038304

  16. Lessons Learned: • To create content on different social media saving time • To be able to schedule time, resource, dependences, attribute responsibilities within the project and minimize risk • To have and implement better marketing strategies, tracking users and clicks • To create attractive and convincing online content so to be more visible. • Project Number: 2017-1-ES01-KA204-038304

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