1 / 23

Enhancing Road Safety: The Arrive Alive Communication Project

The Arrive Alive Communications Project aims to promote road traffic safety, significantly reducing accidents and fatalities. With over 500,000 traffic accidents annually and more than 28,000 resulting in severe injuries, the initiative focuses on pedestrian safety, educational outreach, and extensive advertising campaigns. It utilizes diverse platforms, including billboards, television, and community radio to share vital road safety messages. Collaborations with various organizations and sponsors bolster efforts to empower communities, implement safety measures, and educate the public, ensuring safer roads for everyone.

rosaline
Download Presentation

Enhancing Road Safety: The Arrive Alive Communication Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ARRIVE ALIVE COMMUNICATIONS NTAU LETEBELE: M: ROAD SAFETY PROJECTS

  2. CONTENTS • ARRIVE ALIVE COMMUNICATIONS • Pedestrian Safety and Education • Prof. in Traffic Fraternity

  3. SNAPSHOT: ROAD TRAFFIC SCENARIO • 6 Million licenced drivers • 6.2 Million motorised vehicles • Total road network: 753 000 km • Annual vehicle km travelled: 140 billion km • Fuel sales: 9 500 mega litres p.a

  4. Road accident summary • Over 500 000 traffic accidents p.a • Over 28 000 are fatal or lead to serious injuries • Total cost: over R 13 billion • 12.3 fatal accidents per 10 000 vehicles

  5. Main Goal • Promote road traffic safety to effect decrease in road accidents, fatalities and injuries as well as contributing road traffic offences

  6. ARRIVE ALIVE ADVERTISING • Pedestrian Safety Billboards (370) • Bus Advertising (300) • Electronic Screen @ 24 PSL matches • Electronic Screens @ 40 garage forecourts • Rank TV @ 10 biggest taxi ranks • Message by Madiba

  7. ARRIVE ALIVE MASS COMMUNICATIONS • Television Advertising • Road Active Station Advertising (11) • Commercial Radio Advertising • Community Radio Stations (30) • Print Advertising: 4 x Sunday (30) • Print Advertising: 10 x magazines

  8. ARRIVE ALIVE PUBLIC RELATIONS • Pedestrians Road Shows (2 400)

  9. ARRIVE ALIVE MOBILIZATION • Road Safety Cell of Excellence: BHP Billiton • Joint co-operation with GRSP • On-going initiatives with QASA and ARA • Joint project with Fleetwatch for Moving Billboards (Decals)

  10. ARRIVE ALIVE SPONSORS • Imperial Fleet Services: patrol vehicles (28) • Total (SA): 100 000 Z-cards • AC Marketing: 500 000 licence disks • VW (SA): 10 000 window stickers • Baby City: 10 000 “Baby on Board” stickers

  11. ARRIVE ALIVE SPONSORS • SAB: production of print and electronic adverts • ComutaNet: 30 000 foam caps • Pick ‘n Pay: joint venture on electronic ads • BP(SA): road safety messages on TV • Engen: 10 000 water bottles

  12. ARRIVE ALIVE PUBLICITY MATERIAL • 2 100 00 Leaflets (3 themes) • 210 00 Posters (3 themes) • 100 000 Bumper Stickers • 5 000 Road Safety Info Kits

  13. ARRIVE ALIVE SPECIAL EVENTS • RTS Milestone Event • World Remembrance Day • Road Safety Week • Limpopo Eclipse • Arrive Alive December launch • Arrive Alive Info Centre

  14. PEDESTRIAN SAFETY • Junior Traffic Training Centres - completed 15 of the 19 JTTCs • Scholar patrol - Expand the programme - Manual completed and ready for printing - One national uniform

  15. HAZLOCS • Completed 350 checklists – business plan • Improved hazlocs in 5 of the 9 provinces

  16. VISIBILITY • Distributed 82 000 reflectives to all provinces (8 800 each) • Target schools, informal settlements and industrial sites

  17. Community structures • Local, regional, provincial and national • Funds set aside • Walk safely

  18. Prof. in Traffic Fraternity • Evaluation of colleges • Registration of colleges (NRTA): completed • All 11 colleges evaluated and graded • Challenge: equipment, facility upgrading • Ad hoc inspections

  19. New EDL Qualification • Upgraded qualification for examiners: completed • Entry requirement revised to Grade 12 • New curriculum and assessment criteria developed • Developing refresher courses for trained examiners

  20. New EOV Qualification • Upgraded qualification for examiners: completed • Entry requirement revised to Grade 10 • New curriculum and assessment criteria developed • Refresher courses for trained examiners

  21. Prof. status of Traffic Officers • National assessment criteria and standard accepted • Minimum national entry requirement implemented • Drafting 1-yearly curriculum • All trainers evaluated and graded • Training updated to NRTA and relevant legislation

  22. Image of the Profession • New salary scale for Traffic Officers • Provincial acceptance of proposal for one national uniform • Provincial acceptance of proposal for one national rank structure

  23. Conclusion • Thank you and Arrive Alive !!!!

More Related