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ARRIVE ALIVE COMMUNICATIONS

ARRIVE ALIVE COMMUNICATIONS. NTAU LETEBELE: M: ROAD SAFETY PROJECTS. CONTENTS. ARRIVE ALIVE COMMUNICATIONS Pedestrian Safety and Education Prof. in Traffic Fraternity. SNAPSHOT: ROAD TRAFFIC SCENARIO. 6 Million licenced drivers 6.2 Million motorised vehicles

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ARRIVE ALIVE COMMUNICATIONS

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  1. ARRIVE ALIVE COMMUNICATIONS NTAU LETEBELE: M: ROAD SAFETY PROJECTS

  2. CONTENTS • ARRIVE ALIVE COMMUNICATIONS • Pedestrian Safety and Education • Prof. in Traffic Fraternity

  3. SNAPSHOT: ROAD TRAFFIC SCENARIO • 6 Million licenced drivers • 6.2 Million motorised vehicles • Total road network: 753 000 km • Annual vehicle km travelled: 140 billion km • Fuel sales: 9 500 mega litres p.a

  4. Road accident summary • Over 500 000 traffic accidents p.a • Over 28 000 are fatal or lead to serious injuries • Total cost: over R 13 billion • 12.3 fatal accidents per 10 000 vehicles

  5. Main Goal • Promote road traffic safety to effect decrease in road accidents, fatalities and injuries as well as contributing road traffic offences

  6. ARRIVE ALIVE ADVERTISING • Pedestrian Safety Billboards (370) • Bus Advertising (300) • Electronic Screen @ 24 PSL matches • Electronic Screens @ 40 garage forecourts • Rank TV @ 10 biggest taxi ranks • Message by Madiba

  7. ARRIVE ALIVE MASS COMMUNICATIONS • Television Advertising • Road Active Station Advertising (11) • Commercial Radio Advertising • Community Radio Stations (30) • Print Advertising: 4 x Sunday (30) • Print Advertising: 10 x magazines

  8. ARRIVE ALIVE PUBLIC RELATIONS • Pedestrians Road Shows (2 400)

  9. ARRIVE ALIVE MOBILIZATION • Road Safety Cell of Excellence: BHP Billiton • Joint co-operation with GRSP • On-going initiatives with QASA and ARA • Joint project with Fleetwatch for Moving Billboards (Decals)

  10. ARRIVE ALIVE SPONSORS • Imperial Fleet Services: patrol vehicles (28) • Total (SA): 100 000 Z-cards • AC Marketing: 500 000 licence disks • VW (SA): 10 000 window stickers • Baby City: 10 000 “Baby on Board” stickers

  11. ARRIVE ALIVE SPONSORS • SAB: production of print and electronic adverts • ComutaNet: 30 000 foam caps • Pick ‘n Pay: joint venture on electronic ads • BP(SA): road safety messages on TV • Engen: 10 000 water bottles

  12. ARRIVE ALIVE PUBLICITY MATERIAL • 2 100 00 Leaflets (3 themes) • 210 00 Posters (3 themes) • 100 000 Bumper Stickers • 5 000 Road Safety Info Kits

  13. ARRIVE ALIVE SPECIAL EVENTS • RTS Milestone Event • World Remembrance Day • Road Safety Week • Limpopo Eclipse • Arrive Alive December launch • Arrive Alive Info Centre

  14. PEDESTRIAN SAFETY • Junior Traffic Training Centres - completed 15 of the 19 JTTCs • Scholar patrol - Expand the programme - Manual completed and ready for printing - One national uniform

  15. HAZLOCS • Completed 350 checklists – business plan • Improved hazlocs in 5 of the 9 provinces

  16. VISIBILITY • Distributed 82 000 reflectives to all provinces (8 800 each) • Target schools, informal settlements and industrial sites

  17. Community structures • Local, regional, provincial and national • Funds set aside • Walk safely

  18. Prof. in Traffic Fraternity • Evaluation of colleges • Registration of colleges (NRTA): completed • All 11 colleges evaluated and graded • Challenge: equipment, facility upgrading • Ad hoc inspections

  19. New EDL Qualification • Upgraded qualification for examiners: completed • Entry requirement revised to Grade 12 • New curriculum and assessment criteria developed • Developing refresher courses for trained examiners

  20. New EOV Qualification • Upgraded qualification for examiners: completed • Entry requirement revised to Grade 10 • New curriculum and assessment criteria developed • Refresher courses for trained examiners

  21. Prof. status of Traffic Officers • National assessment criteria and standard accepted • Minimum national entry requirement implemented • Drafting 1-yearly curriculum • All trainers evaluated and graded • Training updated to NRTA and relevant legislation

  22. Image of the Profession • New salary scale for Traffic Officers • Provincial acceptance of proposal for one national uniform • Provincial acceptance of proposal for one national rank structure

  23. Conclusion • Thank you and Arrive Alive !!!!

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