Where does the money come from? • Foundations 7% • Corporations 5% • Individuals 81% • Bequests 7% From Giving USA Annual Report which has tracked giving patterns in the US for 35 years
Step 1:Select Your Fundraising Strategies • Review Past Fundraising Strategies and Select Successful Ones to Repeat • Brainstorm New Fundraising Strategies • Evaluate and Select Fundraising Strategies
Evaluation Criteria Are Strings Attached to This Money?? Does accepting certain funding compromise the mission of the organization?
Five steps for successful grassroots fundraising • Look within your own community • Local business and corporations • Local churches and civic groups • Chamber of Commerce • Key people (Movers & Shakers)
Incorporate fundraising into your day-to-day work. • Make your income and expenses public information • Be sure that fundraising planning and implementation is the responsibility of a volunteer committee and is not solely done by paid staff • Make a fundraising plan and follow it.
Take Positive Action • Attend other groups’ events and meetings • Work with the media
Spend time & money on fundraising • Allocate money to spend on direct mail, annual reports, newsletters & stationery. • Spend money on travel. • Attend regional and national conferences • Get the training that you need.
5. Evaluate • Set goals for fundraising strategy. • Make sure events and programs are attracting people from all parts of your community. • Try new strategies and new angles. • Build on victories
Major Donation Programs 60% Of an organization’s income comes from 10% Of the donors
15-25% Of an organization’s income comes from 20% Of the donors
What are you looking for in aprospect? • A link with your group. • The person is committed to your cause • The ability to make a substantial gift
Membership Drives • Identify your organization and define the burning issues. • Identify the communities we think share our interests. • Identify the value for them of joining our organization.
Improve your odds • Keep the general public informed about what you are doing through newsletters, newspapers, signs, events, etc. • Ask similar organizations to include your progress in their newsletters. • Set up booths at as many local events as possible. • Place your brochures and membership applications at all local businesses
Special Appeals---Timing HolidaysAnniversariesEnd of yearUrgent need