Growth Initiatives LLC Revenue-Generating Solutions

1. Growth Initiatives LLCRevenue-Generating Solutions Marty Gilbert www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

2. Who is Growth Initiatives? • We analyze, prioritize, plan and execute programs that drive incremental revenue for B2B clients • Portfolio of four solutions: • Target marketing & lead generation • New product, service & market launches • Channel partner identification & development • International expansion • Large and small company leadership background • Strong sales, marketing and general management background www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

3. 1. Facts About Lead Generation • 88% of business are using email marketing for lead generation today. • US workers spend 28% of their day in their email inbox. • Email campaign volumes rose 20% in 2012. • Email brings in $40 for every $1 spent on it (Direct Marketing Assoc) • SEO = $22; Internet display ads = $19; Social Networks = $13; Dir Mail = $10 • Some email advantages vs alternatives. • Less expensive: no postage cost, no printing cost, minimizes call centers • It’s viral: easily shared at no additional cost • Faster to market • Creates “inspirational” sales • Feeds the sales funnel • Drives web traffic • Easy to measure its effectiveness www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

4. Lead GenerationThe Growth Initiatives Solution • Vertical market exploration • Customer needs analysis • Value proposition & website messaging • Database development (industry, title, company size) • Direct marketing campaign strategy and development • Campaign analytics and leads • Sales lead follow-up process www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

5. 2. New Product Launch Facts • 40% and 90% of all new products have failed over the past 25 years… • … despite that fact, 70% of executives today have cited product innovation as one of the top three drivers for business growth (Frost & Sullivan). • 75% of "unique benefits" touted by firms are not perceived as having enough impact to create a product preference. • “If we build it, they will buy it” assumptions kill most new product introductions. • Market assessments, customer pain points, value proposition and product positioning are keys to new product success. www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

6. New Product & Service LaunchesThe Growth Initiatives Solution • A process that increases • chances for success • Process is adaptable to • products or services • Aligns customer needs • with product value • Interactive business • model with variable • assumptions • Can be utilized for entry • into new vertical mkts • with existing products www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

7. 3. Channel Partner Facts • In 2012, 43% of IT firms received 50-75% of their revenue from channel partners (COMPTIA). • Over 50% of all high-tech sales are sold through a distributor, VAR or dealer (Maritz Motivation Solutions). • Keys to selecting the right channel partner • Channel partners are driven by revenue upside vs time commitment • Vertical market focus - Technical expertise • Business model - Track record for growth • Financial stability - Level of contacts • Who else do they sell for? - Margins partners make – yours vs others www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

8. Channel Partner DevelopmentThe Growth Initiatives Solution • Vertical market penetration through partner selection • Increasing your value proposition to gain greater partner mindshare • Channel partner management strategies, sales tools and incentives • Channel partner and direct sales team integration • Our channel partner efforts include any and all of the following activities: www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

9. 4. International Market Expansion Facts • Only 1% of US’ 30M companies export to customers overseas where 95% of the world’s population lives. • More than 70% of the world’s purchasing power is outside the US. • US economic growth is projected to be 2-3% in 2013 while Asia Pacific’s forecast is 8%. • 40% of the S&P 500’s profits come from overseas markets. • US exports likely to double from 2012 to 2015 (Obama study). • Increasing disposable income in emerging markets • Rising labor rates in foreign markets www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

10. International Market ExpansionThe Growth Initiatives Solution • Market size/segmentation estimates and entry strategies • Risk-reward assessments • Local partner selection: distributors, VARs, dealers, agents • Sales and marketing plans for overseas revenue growth www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

11. Industry Expertise Our experience spans a breadth of industries and products. www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

12. Target Marketing SamplesRevenue-Generating Solutions www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

13. www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

14. www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

15. www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

16. Contact Us Marty Gilbert Growth Initiatives LLC 847.732.7400 www.growthinit.com mgilbert@growthinit.com We can help you win the race to revenue growth! www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com