EXMBAQ 2011 N1 GRUPO E. Just a digital shop …. … or a digital empire ?. All these companies belong to Amazon. Amazon Web Services drives these companies. Worldwide sales. CAGR = 3 2 %. Year 2011 $ 48.077 m. Year 2001 $ 3.123 m. Other 2 %. Other 3 %. EGM 19 %. Media 37 %. EGM
CAGR = 32 %
$ 48.077 m
$ 3.123 m
Other 2 %
Other 3 %
Media 37 %
Media 79 %
Media Books, music, movies, games,…
EGM Electronics and general merchandise
Other Amazon Web Services,…
40 % growth in 2011 3 x
$ 48.000 m of sales 1,25 x
$ 90.000 m of market capitalization 2 x
152 m of customers 2 x
51.300 employees 25 x
$ 189 of sales per unique user 24 x
7th site with the most unique users before
1st retail brand before
We seek to be build a place where people can come to find and discover anything they might want to buy online and enjoy the best shopping experience on the internet.
Customer obsession. Ownership.
Innovation. High hiring bar.
Bias for action. Frugality.
Amazon’s core value proposition is not disruptive.
Amazon perfectly understood the old economy retail cocktail.
Get big fast
by investing aggressively in new product categories and new businesses, by spending money on brand awareness and by getting new customers.
Increase customer traffic.
Pay per click advertising.
Create awareness of our
products and services.
Promote repeat purchases.
Continual web site improvement.
Streamlined ordering process.
Personalization and customization.
Customer’s opinions and co-creation.
Develop incremental product and service revenue opportunities.
Partnerships and web services.
Strengthen and broaden the
Amazon brand name.
In stock. Sold by Car Toys.
Free shipping in two or three days
and refunds are easy
Streamlined ordering process
In stock. Sold by LiveSpan.
Rate a product or create product reviews
Comment on other user’s reviews
Length and design of the pages containing the information about the products.
Purchasing process when shopping in an Amazon’s website that is not intended for the country where the user lives.
Calle María de Molina, 11 - 28006 Madrid - Spain
It is not possible to search in multiple departments
The search options are too basic.
Limited sorting and filtering options
There are no advance search tools
Wider interaction and interrelation with social networks to create a larger value added community.