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Enhancing Online and Email Engagement through Effective Screen Dynamics

In the digital landscape, understanding screen dynamics is crucial for increasing the effectiveness of online and email marketing. Rob Manning, Group Account Director at Jacob Bailey, emphasizes applying direct marketing principles and eye-tracking techniques to enhance user interaction. By utilizing subheadings, animations, and a modular design approach, marketers can create engaging content that resonates with audiences. Flexibility and responsiveness to viewer behavior, along with leveraging new technologies, are key strategies for successful online engagement.

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Enhancing Online and Email Engagement through Effective Screen Dynamics

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  1. Understanding Screen Dynamics to Increase Online & Email Effectiveness Rob Manning, Group Account Director, Jacob Bailey

  2. Screen Dynamics

  3. Why Do Screen Dynamics Matter?

  4. E-Mail

  5. Direct Marketing Principles Apply

  6. Direct Marketing Principles Apply

  7. Direct Marketing Principles Apply

  8. Direct Marketing Principles Apply

  9. Direct Marketing Principles Apply

  10. Direct Marketing Principles Apply

  11. Eye Tracking

  12. Use The Screen

  13. Use Sub Headings

  14. Outlook 2007 Uses Word to edit email rather than I.E

  15. IMPROVING WEB DESIGN Sub Title

  16. Improving Web Design

  17. The Same Rules Apply

  18. The Same Rules Apply

  19. The Same Rules Apply

  20. But You Can Do More

  21. Animate

  22. Think Modular

  23. Think Modular

  24. Think Modular

  25. Think Modular

  26. Think Modular

  27. Design For Minimum and Maximum

  28. Remember • Stay flexible • Consider the way people view • Be engaging • Take advantage of new technology • Online is direct response so treatit that way

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