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Regional Language Content is Gaining Popularity

According to Romil Ramgarhia everyone today wants to consume content in their<br>language. They take pride in this factor to watch content in a dialect that reflects<br>a feeling of belongingness and oneness. People today are not shy to communicate<br>in their regional language. This is getting reflected in media consumption<br>behaviour. It also becomes an advantage for the brands by enhancing regional centric brand awareness through creative<br>content production in regional language.

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Regional Language Content is Gaining Popularity

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  1. REGIONAL LANGUAGE CONTENT IS GAINING POPULARITY BY ROMIL RAMGARHIA

  2. According to Romil Ramgarhia, the power of content in regional language is immense. It plays a crucial role in content promotion across diverse audience segments. Big brands are presently focusing on presenting regional content to consumers. This way, they provide valuable content across various OTT platforms too.

  3. ROMIL RAMGARHIA’S PERSPECTIVE

  4. 1.Navigation of media growth Several channels like Zee Vajwa and Enterr10 deliver regional content to the viewers. The media houses are focussing on developing culturally inclined content. This applies to television, music, films and OTT platforms. BARC India has also mentioned reports of increased regional language consumption in 2019.

  5. 2.TAKING OVER OTT The OTT platforms have joined the bandwagon to produce regional content alongside television platforms. Consumers prefer watching local content because it gives them a feeling of oneness. Linguistically diverse content satisfies their need entirely. Language also plays an important role in strengthening human connections.

  6. 3. LOCALISATION OF DIGITAL CONTENT It gives the audience a sense of pride to watch content in regional language. The TV channels witness better engagement and a high response rate. Regional content also helps establish genuine connection between the brand and mass consumers.

  7. Romil Ramgarhia says, “Everyone today wants to consume content in their language. They take pride in this factor to watch content in a dialect that reflects a feeling of belongingness and oneness. People today are not shy to communicate in their regional language. This is getting reflected in media consumption behaviour. Localisation of content is important.”

  8. Thank Thank You You

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