Navigating Change: Understanding Generation Y's Impact on Society and the Workplace

Feb 07, 2026

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The world has transformed across political, economic, social, technological, and demographic landscapes. Generation Y, with its distinct characteristics as idealistic, reactive, civic-minded, and adaptive individuals, approaches challenges differently. They view the medium as the message, engaging as consumers with user-centered design principles. This generation emphasizes personal service and often rejects online learning, highlighting their unique needs in both collaborative and workplace environments. Explore the opportunities and threats posed by social media in this evolving context with insights from Dr. Paul Redmond of the University of Liverpool.

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Navigating Change: Understanding Generation Y's Impact on Society and the Workplace

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