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Creativity and Innovation. Creative: Involving creation or invention; showing imagination and originality (Oxford Dictionary) Innovative: Introducing something new (Oxford Dictionary) Inventive: Making or Designing something new (Oxford Dictionary). Creativity.

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Creative: Involving creation or invention; showing imagination and originality (Oxford Dictionary)

  • Innovative: Introducing something new (Oxford Dictionary)
  • Inventive: Making or Designing something new (Oxford Dictionary)
  • Creativity is the engine of invention and innovation
  • The essence of creativity is combining two or more ideas to arrive at an entirely new one
  • Creative ideas must add value
creative environment triandis 1990
Creative Environment (Triandis 1990)
  • Permits people to work in areas of their greatest interest.
  • Encourages employees to have broad contact with stimulating colleagues
  • Allows taking moderate risks
  • Tolerates some failures and non-conformity
  • Provides appropriate rewards and recognition
creative person barron 1969
Creative Person (Barron 1969)
  • Conceptual Fluency (i.e. being able to express ideas well and formulate the ideas as one proceeds)
  • The ability to produce a large number of ideas quickly
  • The ability to generate original and unusual ideas
  • The ability to separate source (who said it) from content (what was said) in evaluating information
creative person contd
Creative Person (contd.)
  • The ability to stand out and be a little deviant from others
  • Interest in the problem one faces
  • Perseverance in following problems wherever they lead
  • Suspension of judgment and no early commitment
  • The willingness to spend time analyzing and exploring
  • A genuine regard for intellectual and cognitive matters
gains of creativity
Gains of Creativity
  • Produces greater quantities
  • Improves efficiency
  • Retain seeds
  • Provides Opportunities for combinations
  • Increase potential for better decisions
  • Reduces personal conflicts
  • Increases group ownership
creativity problem solving techniques
Creativity & Problem Solving Techniques
  • Brain Storming
  • Reverse brainstorming
  • Synectics
  • Gordon Method
  • Checklist Method
  • Free Association
  • Forced Relationships
  • Collective note book method
  • Heuristics
  • Scientific method
  • Value Analysis
  • Attribute Listing method
  • Morphological Analysis
  • Matrix Charting
  • Big dream approach
  • Parameter Analysis
creative thinking
Creative Thinking
  • Brain Storming: defer judgment until as many ideas as can be experimented
  • Synectics: making the strange familiar and the familiar strange
  • Fundamental Design Method: alter habitual ways of viewing problems
creative thinking contd
Creative Thinking (Contd.)
  • Hypothetical Situations: design for hypothetical situations-translate for today
  • Forced Relationships: contact between different elements not related earlier
  • Attribute Listing: look at each aspect and find ways to improve it
creative creed
Creative Creed

Brain Activity

  • Temporarily suspend judgment
  • Write down ideas


  • Redefine the situation
  • Look to new procedures
creative creed contd
Creative Creed (contd.)


  • Look to more than one answer
  • Find new ways


  • Have faith
  • Focus on situations

Why didn’t I think of that – Lee Towe


What is Innovation?

  • Specific Instrument of Entrepreneurship
  • Purposeful & Organized Search for Change
  • Analysis of Opportunities such Change might offer
  • New ways of delivering value to the customer
purpose of innovation
Purpose of Innovation
  • Response to increased competitive pressure
  • Discontinuity
  • Profitability
  • Market Leadership
principles of innovation
Principles of Innovation
  • Innovation must be approached as a discipline
  • Innovation must be approached comprehensively
  • Innovation must include an organized, systematic and continual search for new opportunities
principles of innovation contd
Principles of Innovation (contd.)
  • Innovation must involve everyone in the organization
  • Innovation must be customer- centered
types of innovation
Types of Innovation
  • Efficiency Innovation: Internally focused
  • Evolutionary Innovation: Incremental Achievements
  • Revolutionary Innovation: Externally focused
seeds of innovation
Seeds of Innovation
  • Creative Thinking
  • Strategic Thinking
  • Transformational Thinking
elements of innovation
Elements of Innovation
  • Creativity
  • Strategy
  • Implementation
  • Profitability
process of innovation
Process of Innovation
  • Selecting Innovation Goals
  • Gathering Information
  • Clarifying the Problem
  • Seeking Ideas and Stimuli from around the Organization
  • Selecting Ideas Worth Exploring
  • Developing an Innovation Road map
  • Outlining the possible Plan
  • Gaining Commitment
  • Implementing the final Plan
lessons from master innovators
Lessons from Master Innovators
  • People
    • Open Culture
    • Exciting & Nurturing Workplace
    • Imaginative and liberated workforce
    • Strong Conflict handling mechanisms
    • Deep trust in the people
lessons from master innovators1
Lessons from Master Innovators
  • Process
    • Encourage risk taking
    • Treat Innovation as an integrated process
    • Brutually honest in self-assessment process

Lessons from Master Innovators

  • Strategy
    • Differentiation through Innovation
    • Innovation a strategic backbone
lessons from master innovators2
Lessons from Master Innovators
  • Structure
    • Avoid integrating innovation in formal structure
    • Active feedback loops with customers
    • Non-stop conscious efforts to innovate
    • Incessant reconfiguration to promote innovation
lessons from master innovators3
Lessons from Master Innovators
  • Leadership
    • Promotes internal free market for ideas
    • Eliminate bureaucratic hurdles
    • Provide protective shield to ideas

Innovation – Myths and Reality

  • Myths
  • Individual drives innovation
  • Innovation begins with brainstorming
  • Innovation requires creative people
  • An innovation process will give the results you need
innovation myths and reality
Innovation – Myths and Reality


  • Innovation is a team sport
  • Innovation begins with understanding the customer
  • Innovation requires effective problem solvers rather than creative people
  • The innovation process is only one tool for successful innovation

Components of an Innovation

May never be developed into marketable products


Has no Instantaneous commercial value

Scientific Discovery


Adopting Invention


Buying or Ignoring the Innovation

the unexpected success
The Unexpected Success
  • R.H. Macy – Deptl. Store, New York 1950’ climbing Appliances Sales / Bloomingdale’s responded
  • IBM – Modern Accounting Machine 1930’ for Banks. Thomas Watson Sr. –Library
  • Computers – Advanced Scientific Work - 1945 Univac spurned; IBM- exploited (Pay roll)
the unexpected failure
The Unexpected Failure
  • Ford Motor Co. – Edsel 1957 / Thunderbird
  • British Exports of Padlocks to India – 1920’
  • Novocaine – 1905 – Major Surgery / Dentists
  • Bill connor, Alcon Labs. 1960’. Cataract
  • Containers (Ships) 1950’
  • Mini Steel Mills 1970’

Process Need

  • George Eastman , Kodak, 1890. Cellulose Film
  • Media – 1890 – Ottmar Mergenthaler’s Linotype Modern Advertising New York Times (Adolf Ochs) and New York World (Joseph Pulitzer)
  • Time Magazine – past effect of World War I
industry market structure
Industry & Market Structure
  • The Automobile Story – 1900/ Henry Ford Model T. 1908 / General Motors W.C. Durant 1903/ Giovanni Agnelli 1899 Fiat/ 1960 - / 1979 Fuel efficiency / Japan
  • PBX / Bell Labs / Rolm Corpn. Tel.& Computer
  • Books and Magazines
demographic changes
Demographic Changes
  • Japan – Robots
  • Women at work force
  • Migration from Europe to America, Australia & New Zealand – 19th Century

Changes in Perception

  • Health Care Magazines
  • Eating Habits
  • Information Technology
new knowledge
New Knowledge
  • Modern Banking
  • Convergence of Technologies – Computers
    • Binary arithmetic – known since ages
    • Concept of calculating M/C. CharlesBabbage – 19th Century
    • Punch Card – Herman Hollerith – 1890 for U.S. census
    • Audion Tube – an electronic switch 1906, Lee De Forest
    • Symbolic Logic – Bertrand Russel & Alfred North Whitchead 1910-1913
    • Concept of Programming and Feedback World War I – antiaircraft gun
    • All knowledge known by 1918 but the first digital computer - 1946
  • Radical Inventions
the practices of entrepreneurship in a new venture
The Practices of Entrepreneurship in a New Venture
  • The need for market focus
  • Financial foresight
  • Building a top management team
  • Where can I contribute
  • The need for outside advice
entrepreneurial strategies
Entrepreneurial Strategies
  • Being Fustiest with the Mostest
    • Aim : Business dominance
    • Creating new & different product
    • Clear goals
    • Capacity to mobilize resources

E . g. Hofmann La Roche, IBM

  • Hit them where they ain’t
    • Creative imitation
    • Exploit the success of others- IBM
    • Entrepreneurial Judo

– Bell Labs

- Sony (Akio Morita) Transistors

Ecological Niches
    • Toll Gate Strategy – Alcon Labs
    • Speciality Skills – Delco, Boch, Lucas
    • Speciality Markets – Thomas Cook, American Express
  • Changing Values & Characteristics itself is Innovation
    • Creating Utility – Rowland Hill 1836, Postal Services
    • Pricing – Gillete, Zerox
    • Customer’s reality – cyrns Mc Cormick
    • Developing Value to the customer-Interior Decorators

Refine / Modify Gain Commitment

Possible Solutions/ Proposals




Idea Development

Experimental Action

- Opportunity for change

- No Success

Speculative Exploration

Constructive Review





Known Solutions



Innovation and Creativity




Perish !!