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CH-1-Marketing Concepts

"Optimized Infotech is one of the best digital marketing company in Pimpri Chinchwad. Providing services like PPC, SEO, Social Media, web development, ORM & Viral

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CH-1-Marketing Concepts

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  1. Enrich... Business & Skills

  2. Chapter 1: Traditional Marketing and Digital Marketing

  3. What is Traditional Marketing? • Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. • Methods of traditional marketing can include s • Newsletters • Billboards • Flyers • Newspaper print ads • Television spots or commercials • Radio • Traditional Marketing refers to marketing method, that emphasise mainly on the 'Four Ps' principles.

  4. What is Digital Marketing? • In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. • Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management

  5. Difference Between Digital and TraditionalMarketing

  6. SWOT Analysis

  7. Market Segmentation

  8. Product Life Cycle

  9. Sales Funnel

  10. Enrich... Business & Skills B2/7, New Friends Society, Vanaz Corner, Kothrud, Pune 411 038 www.optimizedinfotech.com | info@optimizedinfotech.com | Call: 08007122500

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