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HALIM(Porter’s Generic Strategy). MIS GROUP #4 Presenting Date: 2012.06.20 IME 20071084 Jaeyoon Kim IME 20100177 Kwangjong Kim IME 20100508 Taekyeong You. Company overview Problems

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halim porter s generic strategy

HALIM(Porter’s Generic Strategy)

MIS GROUP #4

Presenting Date: 2012.06.20

IME 20071084 Jaeyoon Kim

IME 20100177 Kwangjong Kim

IME 20100508 Taekyeong You

slide2

Company overview

Problems

Trouble shooting Strategy - TPM and HATIS

Further Improvement

INDEX

halim
HALIM

Vertical Integration

1stin the Domestic

Chicken Market

Share

Products

IT innovation

Challenge to

Global Market

vertical integration
Vertical Integration

Integrated production and Marketing system

Chick

Feed

Tool

and

drug

Breed

manufacture

distribution

Sale

Farm

Factory

Market

Farm, Factory, Market Integration!

problems
Problems

Strong

-Vertical Integration

TPM

&

HATIS, Image Making

Problems

-Price fluctuation by imbalance

with supply and demand

-Increasing supply of imported chicken

-Bird Flu

the bowman s strategy to overcome the problems
The Bowman’s Strategy to overcome the problems

Differentiation: hatis

Low Cost: tpm

HALIM

  • Bowman’s Strategy Clock(1995)

High

Differentiation

Focused

differentiation

Hybrid

4

5

3

Hatis & Image making

Tpm

PERCEIVED

PRODUCT / SERVICE

BENEFITS

Low

price

6

2

7

1

Low price/

low added value

Strategies

destined for

ultimate failure

8

Low

Low

High

PRICE

slide7
TPM

Zero Product Defects,

Zero Equipment Unplanned Failures

Zero Accidents

Productivity increase!

Cost decrease!

Margin increase!

hatis halim total information system
HATIS(HALIM Total Information System)

Need of a new ERP module

☞ Difficulty of the introduction of an advanced ERP module

☞ Raising IT&BI Power-users for 6 months

☞ Developing the newERP module for 18 months

FAIL

hatis halim total information system1
HATIS(HALIM Total Information System)
  • All customer’s complains are reported to a chief officer, and the chief officer confirm the complain handling
  • Customer can monitor all information about products in real time

Customer satisfaction!

hatis halim total information system2
HATIS(HALIM Total Information System)
  • Company can figure out every production and sale in real time

Quality increase!

image making
Image-making
  • Investing \2,000,000,000/1year to marketing

premium

Safe

1st recognition rate in the market

further improvement
Further improvement
  • BI based on Business activity monitoring(BAM)
  • Enterprise portal(EP) for two-way communication
  • Improving productivity and making eco-friendly products for FTA
references
References
  • 하림http://www.harim.com/main.hr
  • [하림의 프로세스 혁신 10년]전략적으로 육성한 파워유저가 비즈니스혁신 · IT혁신 주역 http://www.etnews.com/news/computing/informatization/2489772_1475.html
  • 하림, 기간계시스템하티스2.0 가동
  • http://www.etnews.com/news/computing/informatization/2486220_1475.html
  • 하림 기업분석 보고서 2010년 6월 25일,너무 높이 날았나 하림