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Didactic concept

This course, developed by the Akademie der österreichischen Buch- und Medienwirtschaft and partners, offers a blended learning approach tailored for language users at both basic (A2) and independent (B2) levels in English, German, and Italian. Participants, including young professionals and managers, engage through e-learning modules and face-to-face sessions focused on authentic contexts such as publishing and media. The curriculum emphasizes communicative competencies and practical applications, enhancing both learning experiences and outcomes. Discover the benefits of integrating traditional teaching methods with online resources for effective language acquisition.

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Didactic concept

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  1. Didactic concept developed by Akademie der österreichischen Buch- und Medienwirtschaft Landesschulrat für Niederösterreich SOS a SOU Luhacovice Academy for Humanities and Economics Lodz

  2. Blended learning • Approach • Course organisation • Main characters • Topics • Module/unit organisation • Workload

  3. Blended Learning • Traditional learning situation • Instructor-led training • E-learning situation • ICT-based training • Benefits and advantages of both systems • Cost reduction, no distance barriers, time flexibility

  4. Approach • Aims and objectives (CAN DO statements) • Communicative, task-based • Authenticity of texts and situations • Focus on content rather than on form

  5. Course organisation • 2 language levels • basic language user (A2) – English, German, Italian • independent language user (B2) – English • 2 professional levels of competence • young professionals • managers • 5 e-learning modules (2 units each) per level • 7 face-to-face sessions per level

  6. Main characters

  7. First Part Getting to know each other At a bookstore Wholesaling Publishing Frankfurt book fair Second Part On an international book and media seminar Selling and ordering Celebrating World Book Day European book fairs Job application Topics

  8. Module/unit organisation • Authentic input • Written or spoken texts: book reviews, blurbs, catalogues, sales dialogues, telephone calls • Reading or listening activities • Fill the blanks, answer questions, connect statements • Drag and drop, drop down, decision matrix • Final task • to be brought to the face-to-face sessions

  9. Workload • 5 online modules = 10 units per level • 1 unit = 45 minutes workload • Final task • Preparation 45 – 90 minutes, depending on the task • 7 face-to-face sessions • 7 learning units (45 minutes each)

  10. www.la-boom.net

  11. Give a man a fish and you feed him for a day. Teach a man how to fish and you feed him for a lifetime. (Chinese proverb)

  12. Thank you for your attention Heidemarie Haider, MEd Berufsschule St. Pölten heidemarie.haider@lbsstpoelten.ac.at

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